Senior Revenue Marketing Manager (m/f/d)

We are looking for a Senior Revenue Marketing Manager to lead marketing for the DACH region, with Germany as the primary focus. You will own end-to-end regional marketing, including localisation, website strategy, PR, and go-to-market execution. The focus is drive both new customer acquisition and expansion within the existing customer base.

You will have a deep understanding of the German market. It also requires experience in marketing tax, compliance, finance, or regulated SaaS solutions. Additionally, the ability to work cross-functionally with sales, customer success, and global marketing teams is necessary.

You will report to the Senior Director of International Marketing and work remotely.

#LI-REMOTE

Demand Generation & New Customer Acquisition (DACH)

• →Own and execute the DACH demand generation strategy, with a focus on Germany.
• →Plan and deliver multi-channel campaigns (digital, ABM, events, webinars, partners) that generate qualified pipeline.
• →Align closely with regional sales teams to support territory plans and key accounts.
• →Tailor global campaigns for local relevance, regulatory context, and buyer expectations in DACH.
• →Drive awareness and demand for Avalara's tax and compliance solutions in a complex, regulation-driven market.

Localisation, Website & Content Ownership

• →Own localisation strategy for the DACH region across campaigns, website, sales enablement, and customer communications.
• →Act as the regional voice, feeding DACH insights back into global product and marketing teams.

PR, Communications & Brand Building (DACH)

• →Lead regional PR and communications efforts, including agency management where applicable.
• →Support thought leadership initiatives around tax compliance, regulatory change, and digital transformation.
• →Strengthen Avalara's brand presence and credibility in Germany and the wider DACH market.

Customer Advocacy & References

• →Identify and develop customer advocates for case studies, testimonials, references, and events.
• →Build local customer stories that resonate with regional prospects and partners.
• →Support user groups, roundtables, and advisory initiatives to deepen customer engagement.

Cross-Team Collaboration & Reporting

• →Work closely with regional sales leadership, SDRs, customer success, and global marketing teams.
• →Track performance using Salesforce (SFDC) and marketing automation platforms.
• →Report on pipeline impact, campaign effectiveness, and regional performance with clear insights and recommendations.

• 8+ years of experience in B2B marketing, within SaaS, FinTech, tax, compliance, or regulated industries.
• Knowledge of the German and DACH market, including buyer behavior and regulatory context.
• Experience owning regional marketing end-to-end, including localisation and PR.
• Experience analysing and reporting on campaign data, with experience using Power BI (PBI) or equivalent tools to track performance, pipeline impact, and ROI.
• Comfortable managing multi-channel campaigns across digital, ABM, lifecycle, and partner marketing.
• Strong collaboration skills with Sales, Customer Success, Product Marketing, and regional leadership teams.
• Comfortable operating in complex, regulation-driven environments and translating compliance topics into clear, compelling marketing messages.
• Experience in demand generation, ABM, customer lifecycle marketing, and partner marketing.
• Fluency in German and English.

AI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards 

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. 

Health & Wellness 
Benefits vary by location but generally include private medical, life, and disability insurance. 

Inclusive culture and diversity 
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. 

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.