Performance Marketing Specialist

At Avis, we're transforming the way people move and leading the change in the global mobility industry. We're on a mission to innovate and create integrated products and services that open up entirely new travel opportunities with unprecedented convenience and flexibility.

🤝 A Great Place to Work: Avis is more than a company; it's a community that values its people. We take immense pride in providing a collaborative working environment, committed to nurturing innovation, and placing the customer at the core of everything we do.

🚀 Your Career, Your Purpose: Join us, and you'll discover that Avis is where your career truly finds its purpose. We're not just offering jobs; we're inviting the best talent to become part of our vision for a better, more connected world.

🗝️ Unlock Your Marketing Potential with Avis Greece - Performance Marketing Specialist 🗝️

Are you ready to drive digital excellence and optimize performance in the dynamic world of marketing? Avis Greece is on the hunt for an exceptional Performance Marketing Specialist to revolutionize our digital strategy. If you're a passionate and data-driven professional with a background in digital marketing, we want to hear from you.

🎯Your Mission:

• Performance Digital Strategy: Craft and execute comprehensive digital strategies, encompassing online advertising, website optimization, social media management, mobile marketing, and performance marketing.
• SEM Campaign Management: Maintain and enhance SEM campaigns across various business units. Conduct regular account audits, optimize keywords and ads, fine-tune device settings, and optimize audience bidding.
• Data Analytics: Take ownership of analytics, metrics, and campaign reporting. Utilize data-driven insights to make recommendations for performance optimization.
• SEO and AdWords Expertise: Demonstrate in-depth knowledge of SEO best practices and proficiency in managing AdWords programs.
• Data Insights and ROI: Collaborate to provide data insights and analysis to improve account efficiency and drive ROI using tools such as Google Analytics and other reporting tools.

🌟 What Spells Success: Your Qualifications

• Educational Background: Hold a university degree in Marketing, Statistics, Data Analysis, or a related field.
• Experience: Possess a minimum of 4 years of experience in Digital Marketing, with a preference for Performance Marketing
• SEM Mastery: Demonstrate a solid understanding of SEM, with a primary focus on Google Ads. Knowledge of Paid Social Media and programmatic advertising is a plus.
• Affiliate Monitoring: Keep a close eye on affiliate performance daily, ensuring steady and positive development.
• Analytical Skills: Excel in using analytics tools and database platforms such as Excel, Google Analytics, BI, and performance marketing tools/platforms.
• Stay Up-to-Date: Stay informed about the latest technologies and trends in digital marketing.
• Team Player: Exhibit a strong team spirit, ethical conduct, and reliability while also being capable of working independently.
• Effective Multi-Tasking: Manage multiple ongoing tasks with shifting priorities while maintaining attention to detail.
• Analytical Thinking: Showcase advanced analytical thinking and problem-solving skills.
• Initiative: Be proactive in suggesting improvements and taking the initiative.
• Communication: Possess excellent written and verbal communication skills in Greek and English.