Senior Performance Marketing specialist & Team Lead

Are you a highly analytical Performance Marketing expert with a track record of scaling complex, high-volume accounts? We are looking for a Senior Performance Marketing Specialist & Team Lead who is heavily hands-on with data and ad platforms, while also guiding and QAing the work of our specialist team.

In this role, you will be deeply involved in the technical execution of campaigns across hundreds of accounts and thousands of ads. You will act as both a data-driven specialist—turning raw data into concrete optimizations—and a technical leader who ensures the performance marketing team maintains the highest standards of execution.

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  High-Volume Account Management: Build, manage, and scale massive campaign structures across Google Ads, Microsoft/Bing Ads, Meta Ads, and Affiliate networks, overseeing hundreds of accounts and thousands of active ads simultaneously.

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  Advanced Data Analysis: Act with the rigor of a data analyst. Extract, clean, and manipulate large datasets using advanced Google Sheets functions (QUERY, REGEX, Pivot Tables, advanced formulas) to identify trends, perform cohort analyses, and uncover optimization opportunities.

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  Bulk Operations & Scaling: Utilize tools like Google Ads Editor and Microsoft Advertising Editor on a daily basis for rapid, large-scale structural changes, bulk uploads, and cross-account optimizations.

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  Custom Automations: Implement and customize Google Ads Scripts (via Google Apps Script/JavaScript) to automate routine tasks, including bid modifiers, budget pacing, anomaly detection, and custom reporting alerts.

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  Tracking & Attribution: Work extensively with Google Tag Manager (GTM) and Google Analytics 4 (GA4) to ensure flawless conversion tracking, build complex audience segments, and analyze cross-channel attribution.

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  Technical Leadership & QA: Lead the department's day-to-day operations by conducting account audits, reviewing campaign structures, and acting as the final point of quality control for the team's output.

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  Team Development: Train and mentor the team on advanced platform features, new automation techniques, and data analysis methodologies to elevate the entire department's technical capabilities.

• Extensive SEM & Paid Social Experience: 5+ years of hands-on experience managing high-budget, highly complex performance marketing accounts, specifically in Google Ads (Search, Shopping, PMax, YouTube), Microsoft Ads, and Meta Ads.

• Affiliate Marketing Knowledge: Experience setting up, managing, and optimizing Affiliate marketing programs and integrating them into a holistic performance strategy.

• Mastery of Ad Tools: Expert-level proficiency in Google Ads Editor, Microsoft Advertising Editor, and Meta Business Manager. You know the fastest ways to deploy massive changes without errors.

• Data & Analytics Expertise: Deep, hands-on experience with GA4 (custom explorations, attribution modeling), Google Tag Manager (tags, triggers, data layers), and Looker Studio (data blending, complex dashboard creation).

• Automation Skills: You have practical experience deploying Google Ads Scripts and using third-party automation/feed management tools to manage accounts at scale.

• Spreadsheet Proficiency: You are a power user in Google Sheets/Excel. Handling files with tens of thousands of rows does not intimidate you; you know exactly how to structure and analyze the data.

• Leadership Capabilities: You have experience (or the clear capability) to lead a team, run 1-on-1s, manage resource allocation, and enforce standard operating procedures (SOPs) without losing your hands-on edge.