SVP, Influencer + Creator Marketing

Key Responsibilities 

• Influencer + Creator Practice Growth 

• Define and lead the agency’s influencer marketing approach and POV. 

• Anticipate cultural trends and platform shifts to keep the agency and its clients ahead of the curve. 

• Collaborate on marketing and growing the agency’s practice  

• Partnership Development 

• Build and maintain strong relationships with creators, talent agencies, and platforms (TikTok, Instagram, YouTube, Twitch, etc.). 

• Negotiate influencer partnerships and collaborations that elevate both client and agency reputation. 

• Client Leadership 

• Serve as the senior influencer advisor to clients, ensuring programs are authentic, culturally relevant, and business-driving. 

• Partner with account, strategy, social and creative teams to integrate influencer thinking into 360 brand campaigns. 

• Operational Leadership 

• Build and lead a team of influencer strategists, talent managers, and partnership leads. 

• Establish frameworks, best practices, and measurement models for influencer activations across clients. 

• Build an influencer operating system with best-in-class tools and platforms to optimize operations and improve efficiencies.  

• Thought Leadership 

• Represent BarkleyOKRP in industry forums, conferences, and media as an authority on influencer relations. 

• Lead internal education and training to elevate influencer expertise across the agency. 

Qualifications 

• 15+ years of experience in influencer marketing, talent partnerships, or digital strategy within an agency, platform, or brand. 

• Established relationships with creators, talent agencies, and platforms. 

• Proven track record of developing influencer programs that drive measurable business results. 

• Exceptional leadership, team-building, and client-facing communication skills. 

• Ability to thrive in a fast-paced, creatively driven environment. 

What We Offer 

• A leadership role in shaping the future of influencer marketing at BarkleyOKRP. 

• Opportunity to work with ambitious brands and breakthrough creators. 

• A collaborative culture that values innovation, authenticity, and inclusion. 

• Competitive executive compensation and benefits package. 

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.