Group Account Director

There’s never been a more exciting time in marketing, as media and commerce continue to converge to create more meaningful consumer experiences. Unilever, the maker of iconic brands including Dove, Hellmann’s, TRESemmé, Degree and many others, is navigating this changing landscape with the support of WPP and its network of agencies.

WPP Unite brings together media, commerce, strategy, creative and execution capabilities into one integrated team supporting Unilever’s portfolio of brands. The team combines WPP’s media expertise with Barrows’ deep retail and commerce capabilities to develop and deliver connected programs across both digital and physical retail environments.

Barrows brings 40 years of expertise in retail design and marketing, combining commerce strategy, creativity and technology to create engaging omnichannel experiences.

As a key part of WPP Unite, Barrows helps shape commerce marketing across Unilever’s portfolio of brands and retail partners, driving meaningful brand and business results.