Associate - Digital Marketing

This position independently performs digital marketing operations for ongoing client engagements, including communicating with clients and planning and executing critical-path activities.

• Leads delivery of assigned accounts and/or projects related to digital and omnichannel activities, and other projects as assigned.

• Provides project and/or program status to ensure schedules and deadlines are being met

• Identifies opportunities and resolves problems regarding commercial effectiveness as indicated by

clients or the firm.

• Builds strong relationships with clients.

• Works closely with onshore and offshore delivery teams to build digital capabilities, providing

oversight to build, test, and execute models, campaigns, analyses, communications, etc.

• Ensures digital programs are developed and maintained to best-in-class standards.

• Works closely with internal teams and is actively involved in practice area development and growth.

• Supports general day-to-day operations, as it relates to project delivery and solving problems.

• Identifies target audiences and devising digital campaigns that engage, inform, and motivate, and

influence behavior changes.

• Identifies opportunities to enhance campaign performance and make recommendations.

• Collaborates, internally and externally to maintain cohesive strategies and execution.

• Drives performance of key metrics, (i.e. ROI, CPA) and help set future KPIs for campaigns and tests.

• Supports digital and omnichannel business development for new and existing clients.

• Performs other project work as needed, based on client needs and internal team requests

These essential functions are not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.

• Bachelor’s degree in marketing, Communications or relevant field with at least 2 years of professional experience on data-driven digital marketing projects.

• Demonstrable experience implementing successful digital marketing campaigns end-to-end, with strong email marketing domain knowledge including minimum 1 year of experience creating, updating, testing, and sending marketing emails.

• Strong understanding of digital marketing analytics and channel best practices; hands-on experience with SEO/SEM, Google Analytics, CRM software, and Campaign Management.

• Experience in HTML, CSS, JavaScript, and SQL; theoretical/hands-on experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, and Automation Studio.

• Proficient in campaign tracking, optimization, and A/B and multivariate experiments; experience supporting and executing automated marketing campaigns.

• Proficient in statistical analysis methodologies; sound understanding of data structures, segmentation, data filters, and data relationships.

• Proficiency in Microsoft Office (PowerPoint, Word, advanced Excel) and data visualization tools such as Tableau or Power BI.

• Familiarity with regional compliance laws such as GDPR and CAN-SPAM.

• Excellent verbal and written communication skills; ability to translate business requirements into actionable technical steps.

• Strong organizational and time management skills; strong troubleshooting and problem-solving skills.

• Effective client and project management skills; ability to work collaboratively and adapt quickly.

• Ability to adapt and learn new technologies, with a passion for staying updated on emerging digital marketing trends.

• Email Marketing, Digital Marketing, or Salesforce certifications are an added advantage.