User Acquisition Manager

At Bellota Labs, we are a fast-paced, hypergrowth startup building the future of competitive gaming through ClubWPT Gold, a groundbreaking product from the World Poker Tour. Fueled by innovation, creativity, and a passion for exceptional player experiences, we are on a mission to redefine what modern gaming can look and feel like.

As we continue to scale, we are seeking a User Acquisition Manager to own and execute our paid social and paid search acquisition strategy. This role is the engine behind our ability to find, attract, and convert the right players at scale — turning ad spend into measurable growth across our gaming ecosystem.

This is a highly execution-focused, data-driven role for someone who lives inside the ad platforms and thrives on the intersection of creative performance and analytical rigor. You will own campaigns end-to-end — from strategy and creative briefing to launch, optimization, and reporting — with Meta as your primary daily environment and functional fluency across Google, Reddit, Snap, and Twitter/X.

• Own the day-to-day management of paid campaigns across Meta (primary), Google, Reddit, Snap, and Twitter/X

• Build, launch, and continuously optimize campaigns across prospecting and retargeting funnels

• Manage budget allocation across platforms and campaigns to maximize return on ad spend (ROAS) and hit CPA targets

• Maintain a rigorous testing cadence across audiences, creatives, bidding strategies, and placements

• Partner with the Creative and Design teams to brief, iterate, and evaluate ad creative performance

• Analyze creative data to identify winning concepts and inform the next round of production

• Develop a clear point of view on what messaging, formats, and hooks resonate with our player audience

• Track, report, and interpret campaign performance against KPIs including CPI, CPR, LTV, ROAS, and retention cohorts

• Build dashboards and regular reporting cadences for internal stakeholders

• Connect ad platform data with downstream product and revenue metrics to evaluate true acquisition quality

• Stay current on Meta Ads platform changes, algorithm shifts, new formats, and policy updates

• Maintain functional knowledge of Google (Search, UAC, YouTube), Reddit, Snap, and Twitter/X ad ecosystems — understanding each platform's unique audiences, formats, and optimization levers

• Identify emerging platforms or channels worth testing as our acquisition mix matures

• Work closely with Product, Analytics, and Creative to align acquisition strategy with retention and monetization goals

• Contribute to the broader growth roadmap with data-backed channel recommendations and forecasts