Copywriter

• We are honest – we value honesty in everything we do
• Bring the Olives – we focus on delivering a high-quality player experience
• Think Big – we aim to continuously improve and push for better
  
  

• →Own all copy across CRM channels including email, push notifications, in-app messaging, and SMS
• →Write and optimise LiveOps communications tied to promotions, events, launches, and real-time moments
• →Translate promotional mechanics into clear, engaging, and compliant player-facing messaging
• →Partner with Growth, Product, and Design to deliver effective lifecycle campaigns
• →Contribute to segmentation strategies by tailoring messaging to different player groups
• →Adapt Betty’s brand and tone of voice to resonate with different player segments across their lifecycle
• →Create excitement around Betty’s products to drive engagement with promotions and campaigns
• →Develop clear and engaging narratives for new products so players can easily understand and remember them
• →Continuously test, learn, and iterate using performance data to refine tone, structure, and CTAs
• →Maintain Betty’s voice across all player communications
• →Ensure all messaging meets regulatory and responsible gaming standards

Experience in copywriting, ideally in CRM, lifecycle marketing, or performance marketing within the imaging industry

• Experience writing for high-frequency, conversion-focused channels such as email, push, and SMS
• Ability to communicate clearly and effectively, including when explaining complex offers
• Understanding of retention, engagement, and lifecycle dynamics
• Comfortable working in a fast-paced, test-and-learn environment
• Strong attention to detail, particularly in compliance-focused industries
• Ability to collaborate, take feedback, and iterate on work