Director, Marketing Enzyme Therapies - EUCAN

Who We Are

BioMarin is a leading rare disease biotechnology company focused on genetically defined conditions.

Guided by our purpose to develop medicines that make a profound impact on people’s lives, our global teams have delivered a portfolio of therapies since our founding in 1997. Our revolutionary treatments for conditions like achondroplasia (the most common form of dwarfism), PKU (phenylketonuria), CLN2, a form of Batten disease, and a number of forms of MPS (mucopolysaccharidosis) offer new possibilities for patients and families who previously had few, if any, available options. More recently, with the close of the Amicus acquisition, our portfolio has expanded to include therapies for Fabry disease and Pompe disease, expanding our ability to reach more people living with rare genetic conditions.

Our success comes from our unwavering commitment to excellence, our deep understanding of patient needs, our scientific expertise, and our world-class manufacturing capabilities. At the heart of BioMarin is a dedicated team of the brightest minds in the industry working together to deliver innovative therapies to patients and families around the world.

About Commercial

Be part of the worldwide infrastructure that gets our drugs to underserved patients around the world. Our global sales force solidifies BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as South America, EuMEA, and Asia-Pacific.

Summary:

The Director of Marketing ET - EUCAN is responsible for driving the marketing strategy of the business unit in the countries that make up the new International organization, working closely with the Country Directors and Marketing representatives in each country as well as the local Pricing, Access, Value and Evidence (PAVE) and Medical Affairs (MAF) teams, ensuring local, regional and global alignment, driving key campaigns, leading regional launches and tracking performance through KPIs to meet strategic objectives. This role will report directly to the Exec. Director, Marketing - Enzyme Therapies Business Unit and will be based in Dublin.

• →Analyze markets to identify near- and long-term commercial opportunities and, in collaboration with market-based teams, develop robust strategies and tactics to maximize commercial opportunities for our portfolio.
• →Provide guidance to markets in areas such as marketing strategy, financial planning, product demand planning, pricing, and business development, management of competition, marketing mix and promotion resource allocation
• →Collaborate with PAVE, Medical Affairs, Corporate Communications and Commercial – to align value demonstration and to shape the access environment and advance innovation in enabling affordability
• →Ensure alignment with global strategy, as well as utilization of relevant brand and customer tactics in the sub regions
• →Provide input to the global commercial BU team to shape the global marketing strategy and other central deliverables
• →Identify current needs and support capability building for the product franchises in the markets
• →Collaborate with multifunctional team, local, regional and global to uncover insights for developing marketing and branding strategies for existing and new products
• →Lead Brand planning process in partnership with multifunctional team Medical Affairs and PAVE
• →Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
• →Spearhead the execution of marketing campaigns, including testing, tracking, results reporting, analyses, and recommendations
• →Work in close collaboration with market heads, training department business insights and commercial excellence.
• →Act as a strategy guardian, making sure global strategy and tactical plan is properly adjusted and deploy to international markets
• →Track implementation and success · Lead within the marketing team governance and success of Brand Teams

• European countries and Canada

• BS/BA degree in Business or Life Sciences
• Fluent English

• Minimum 8 years of experience in Marketing and at least 5 years in the pharmaceutical industry.
• Experience of specialty care products in highly competitive markets.
• Experience in rare diseases market would be a plus
• Proven track record of marketing across multiple stages of a products life cycle
• Successful Global launch experience in specialty and/or rare disease, preferably in the specific therapeutic area.
• Strong leadership skills and business acumen
• Deep strategic marketing expertise (launch, branding, analytical skills, targeting, segmentation, life cycle management in particular)
• Demonstrated agility, accountability, sense of urgency and team spirit
• Capability to embark and enroll cross functional stakeholders at all levels of the organizations
• Ability to build strong relationships across cultures, backgrounds and functions
• Can manage complex situations and demonstrated ability to make decisions
• Strong planning and project management skills – can and has successfully driven projects involving several departments and functions
• Ability to convey complex information succinctly & simply (including verbal, written and in presentations)
• Resilience and openness to change
• Complies with Company guidelines and country/industry standards on ethics and compliance and acts as a role model for ethical behavior

• Hybrid work arrangement possible, expected to work from the office at least 2 days per week.

Contacts:

• Internal: PAVE, Medical Affairs, Commercial Directors, Global Commercial Operations

Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned. 

Equal Opportunity Employer/Veterans/Disabled

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.