Blablacar11d ago

Marketing Growth & Lifecycle Analyst - Brazil

Brazil·São PauloPermanentmid

OtherAnalyst

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Overview

About BlaBlaCarBlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries.

Technical Tools

OtherAnalyst

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

We are looking for a Growth and Lifecycle Analyst to join the BR Growth team at BlaBlaCar on a permanent contract starting May 2026.

As Growth and Lifecycle Analyst, your role will be to orchestrate our multichannel strategy, merging mainly Lifecycle marketing (CRM) with Social Media execution to upscale our audience and achieve our challenging goals for 2026, identifying and prioritizing the largest multi-modal growth opportunities

You will be reporting to the Growth Senior Lead and working with a team of 2 local people and up to 4 people from a global team.

Multichannel Lifecycle Execution: Managing end-to-end CRM workflows (Push, Email, WhatsApp) and crafting persuasive copy to drive conversion.

Social Media Management: Executing the local editorial calendar as part of a broader growth strategy, ensuring social channels support tactical campaigns and brand trust initiatives.

Incentive & Discount Operations: Running user-level discount programs and vouchers, focusing on ABCD testing to optimize ROI and minimize cannibalization.

Marketing Operations: Owning the technical setup of in-app messaging (push, inbox message, banners) and campaign tracking within our global MarTech stack (Braze, Talon.One).

Data Analysis & Global Sync: Measuring channel incrementality and "uplift" (Cost per PAX). Regularly presenting performance insights to global stakeholders to align on growth playbooks.

Proven experience in Lifecycle Marketing and Social Media management.

Strong copywriting skills with a "growth-hacking" mindset (test-and-learn).

Analytical proficiency (ability to interpret cohort data and ROI).

Fluent in English for daily interaction with global product and marketing leads.

Nice to have:

Experience in startups

Experience with com CRM

Experience using Braze tool.

Experience working with global teams as point of contact of local team

4 additional weeks on top of legal maternity/paternity leaves

Financial support for home office equipment (up to 2187 BRL one shot)

30 days holidays per year (after 12 months)

Local meal plan & public transport policy (CAJU card)

Omint health plan, dental care, and life insurance

Gympass access

Free unlimited carpooling & bus rides

Personal growth via trainings, mentorship, and internal mobility programs

Employee Stock ownership plan

Regular team building events

Mental health support through Moka.care

1 day off per year to test our product

1 day per year for social engagements with non-profits

a 30-min video-call with Barbara Carnet, your Talent Acquisition Manager to get to know you, understand your career expectations and answer your questions.

a 45-min video-call with Gabriel Nardelli, Growth Lead, to introduce yourself and discuss your ambition at BlaBlaCar.

a fully remote exercise to evaluate your technical skills

a 60-min video-call with Gabriel & one team member to discuss about your exercise

a 30-mins call with Tatiana Mattos