Blablacar
Blablacar3h ago
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SEO Lead - CDD 13 months

FranceFrance·Parislead
OtherSEO Lead
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Quick Summary

Key Responsibilities

Own & execute a comprehensive Organic (SEO, GEO & SMO) strategy, aligning with overall marketing and business objectives.

Technical Tools
OtherSEO Lead

Responsibilities

~1 min read

 

  • Own & execute a comprehensive Organic (SEO, GEO & SMO) strategy, aligning with overall marketing and business objectives.

  • Manage a team of 2 SEO experts & foster a spirit of initiative & ambition inside the team

  • Feed & Prioritize the backlog of an Engineering squad of 5 engineers & 1 engineering manager to deploy projects within CRO, SEO/GEO & UX that best grow the business

  • Support the delivery of these Product & Engineering projects including projects enabling agentic conversion via external LLMs (through MCPs)

  • Perform technical audits & Performance analysis of our 6 main websites to identify and resolve issues & improve the quality of the user experience.

  • Develop a web page optimization product backlog & prioritize it by leading an A/B testing program whose goal is to maximize our conversion rate.

  • Collaborate with other team members including SEO, SEA, CRM, Paid, Product & Tech., to drive our overall website strategy in France and identify new landing page opportunities.

  • Monitor, analyze, and report on GEO, SEO & CRO performance for our 6 main markets. 

Requirements

~1 min read

 

  • You have a strong understanding of Google's algorithms and SEO best practices & proven experience in successfully managing SEO campaigns and achieving measurable results.

  • You have a good experience on how to maximize visibility on Gen AI & how to optimize a website for Agentic Conversion

  • You are knowledgeable on the Web CRO space, and advocate for bringing new techniques and technologies to the company.

  • You know how to manage a small team &  build cross-functional partnerships with product, engineering, design, and other marketing teams.

  • Full working proficiency in English & French

  • Fit with our BlaBlaPrinciples

  • Thriving in a collaborative, fast-growing and innovative environment

  • Ability to take ownership, aligned with business priorities  

  • Nice to have : Experience using a CMS & handling content strategies

  • Hybrid working mode - 2 days per week at the Office in Bastille, Paris

  • Financial support for home office equipment

  • 4 additional weeks on top of legal maternity/paternity leaves

  • 50% healthcare coverage (Alan)

  • Minimum 25 days holiday per year

  • Local meal plan policy (Swile card)

  • 50% transportation paid (Forfait Mobilité Durable)

  • Free unlimited carpooling & bus rides

  • Personal growth via trainings, mentorship, and internal mobility opportunities

  • Regular team building events

  • 1 day off per year to test our product

 

 

  • a 45-min video-call with your Talent Acquisition Manager to get to know you, understand your career expectations and answer your questions.

  • a 30-min video-call with our William, our Organic Marketing Manager, to deep dive into the role & get to know you

  • A 30-minute case study presentation (which you will be given 3 days to prepare for) with William, Thiago Barbosa (our SEO BR Specialist) & Julie Hernandez (OTA Product lead) to assess your technical skills.

  • a 30-min video-call with Caroline Wilsford, our Growth VP, for vision fit and rounding off the process.

 

Our hiring process lasts on average 25-30 days, offers usually come within 48 hours.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Location & Eligibility

Where is the job
Paris, France
Hybrid — some on-site time required
Who can apply
FR

Listing Details

Posted
July 8, 2026
First seen
July 8, 2026
Last seen
July 8, 2026

Posting Health

Days active
0
Repost count
0
Trust Level
70%
Scored at
July 8, 2026

Signal breakdown

freshnesssource trustcontent trustemployer trust
Blablacar
Employees
750
Founded
2006
View company profile
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BlablacarSEO Lead - CDD 13 months