Marketing Automation Specialist

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity. Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. We connect. We inspire. British Council Pay Band 6 Department: Marketing Contract Type: Fixed Term Contract (2 Years) Full Time Location: Noida, India Apply by: Wednesday 8th July 11:59 pm Local time The Role To support regional marketing teams with the in-platform build and delivery of marketing campaigns and programmes using HubSpot. This includes adapting global customer journeys for English and Exams and Cultural Engagement, designing new journey entry points, and delivering content localisation, translation, and localised channel strategies where required. Key Responsibilities The role is responsible for building, adapting, and executing marketing campaigns within HubSpot Marketing Hub, including the design and maintenance of email templates, landing pages, forms, customer journeys, workflows, and audience lists. The postholder will support content localization and regional adaptation of global campaigns, maintain platform governance through effective management of taxonomy, user profiles, consent processes, and reporting standards, and create insightful dashboards and performance reports to support decision-making. Working closely with regional and global stakeholders across multiple time zones, the role will also contribute to marketing operational excellence by promoting HubSpot best practices and supporting the continuous improvement of marketing automation capabilities across the organization. Role specific knowledge and experience Essential Experience * Experience designing and building templates (email etc), landing pages, journeys, managing lists, and general platform governance within HubSpot Marketing Hub * Proven experience working in a content/digital marketing role within a large and complex organisation * Stakeholder engagement and influencing * Experience with Marketing platform governance Desirable Experience * HubSpot Marketing Hub Certification(s) * Experience in CRM tool like Salesforce * Experience of marketing techniques, data and lead generation marketing * Experience in visualisation tools viz. Tableau, PowerBi * Experience within a global organisation * Experience in UI/UX and digital design principles for customer engagement * HTML, SQL, and CSS * Experience with dynamic personalisation * AL driven content, messaging, segmentation, and targeting Education Essential: Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience Desirable: Postgraduate degree in a relevant field, e.g. marketing and communications and business studies or demonstrable level of equivalent experience Professional Qualification and Certification Desirable - HubSpot Marketing Hub Certification(s) A connected and trusted UK in a more connected and trusted world. Equality, Diversity and Inclusion Statement We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities. Safeguarding Statement The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children. If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org