Brooksrunning21d ago

Senior Retail Community Marketing Specialist, Boston

United States·BostonFull Timesenior

MarketingMarketing Specialist

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Quick Summary

Overview

Who We Are: At Brooks, we believe movement is the key to feeling more alive.

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Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

Runner First
- We act in the best interest of the runner
Word is Bond
- We do what we say we’ll do
Champion Heart
- We give our all in everything we do
There is no “I” in Run
- We stay generous with our humanity
Keep Moving
- We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

We believe in the power of movement and the running community. Our stores are more than a retail space, they are a hub for connection, performance, and purpose. We deliver premium products and best-in-class service to runners of all levels, and we bring that to life through community events, local activations, and authentic storytelling.

Work cross-functionally and independently to develop and execute a calendar of community events, including fun runs, training groups, wellness workshops, product trials, local race support, Brooks Run Club activities, and seasonal activations.

Partner with local run clubs, race directors, fitness influencers, and nonprofit organizations to amplify event impact and store visibility.

Serve as on-site lead for all events – ensuring smooth logistics, high energy, and strong representation of our brand values.

Leverage customer and team feedback to continuously improve event experiences.

Champion the store’s brand presence in the local market through innovative grassroots marketing.

Work closely with the regional and HQ Marketing teams to localize national campaigns and product launches.

Identify and cultivate local brand ambassadors, running leaders, and athlete advocates.

Act as the in-market expert on what resonates locally – delivering insights on trends, competitor activity, and community needs.

Create compelling, local-first social media content (in partnership with the corporate Loyalty, PR, and Event Marketing teams) to promote events, tell community stories, and spotlight store experiences.

Own email outreach and local event promotion strategies with a focus on conversion and attendance through work with the corporate Customer Relationship Management (CRM) team.

Gather and share content (photos, testimonials, short videos) that reflect the vibrancy of our community and store culture.

Support store staff in delivering premium shopping experiences – specifically during event-related traffic.

Educate the store staff on upcoming events and campaigns to be able to effectively communicate with customers.

Collaborate with store leadership to measure event ROI and customer acquisition.

Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)

3+ years of experience in community marketing, relevant brand owned retail, event coordination, or retail marketing; experience working in specialty retail ideally in performance, lifestyle, or outdoor brand setting, preferred

Proficient in event planning, grassroots outreach, and social media engagement

Experience managing local partnerships or grassroots ambassador programs

Familiarity with Canva, Eventbrite, Mailchimp, and Instagram for business

Background in fitness coaching, running leadership, or nonprofit community organizing

Ability to lift up to 50 lbs. and stand for extended periods

Comfortable working evenings and weekends to support community events

Self-starter with a strong sense of ownership and initiative

Strong organization skills with the ability to juggle multiple projects and timelines

Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots”

Excellent interpersonal skills that inspire and build trust, resulting in effective working relationships across the store and company

Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication

Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another

Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community

Embraces and lives the Brooks values!