Canvasww16mo ago

Supervisor, Paid Social (MGM)

Playa VistaFull-timemid

OtherSupervisor Paid Social

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Quick Summary

Overview

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas. Named “Most Innovative Agency” by Campaign US,

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OtherSupervisor Paid Social

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

The Supervisor, Search & Social is a mid-level management position where you will focus on developing a deep understanding of, and expertise in the biddable Social, Search and YouTube space. The Supervisor will lead the day-to-day management of the respective platforms while managing the team of Search and Social specialists. They will be responsible for executing paid media tactics, optimizing campaigns, managing budgets, analyzing performance, extrapolating insights, and making recommendations based on in-market. Social media is a 24-hour, 7-day a week medium so the work is fast-paced, often ad hoc and will require attention outside of the typical 9-5. The ability to work as part of a team in such an environment is crucial, as is a sense of innate curiosity, attention to detail and a self-motivated work ethic. The Supervisor is the subject matter expert and will participate and lead strategic conversations with various teams across agency, client and partner teams including Strategy, Digital Investment, Analytics, Programmatic and Linear (TV/OTT).

In the Supervisor role, you will have the opportunity to work across Search, Paid Social and YouTube buys as you venture to complete a predetermined checklist to determine your advanced mastery of each channel. Your ability to identify trends, stay abreast of industry advancements and engage with new partners and vendors to seek out innovation and opportunity is key to your success in this role.

Your day-to-day work will include the development of soft skills such as email correspondence, Power Point / Excel and presentation skills, client management, team management and partner relationship management.

Manage day-to-day campaign performance and analysis working with junior-level Analysts/Specialists and the Media Director

Perform research to understand audiences and their behaviors

Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns

Evaluate creative ads for platform specifications and advise client-lead creative team on best practices

Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs

Perform account diagnostic checks, inclusive of providing daily pacing updates

Run reports as scheduled and as needed, based on client-partner requests

Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities

Provide optimization recommendations in an on-going capacity

Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms

Thru research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval

Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan

Be the day-to-day point person for partner vendors and client teams alike, managing email comms and working closely with the Media Director to facilitate

Lead and mentor a team of Specialists

Set clear goals, provide ongoing coaching and mentorship to support team members’ development

Foster a collaborative and inclusive team culture, encouraging innovation and knowledge-sharing to optimize media strategy

Manage team resources effectively, balancing workloads and timelines to ensure timely and high-quality project delivery, managing up to the Media Director as needed

Serve as a role model for the team by demonstrating empathy, accountability and attention to detail in every document, email, etc. that you produce

Bachelor's Degree

2-5 years of experience working in paid social media

Proven ability to drive projects from start to finish

Excellent written and verbal communication skills

Strong organizational and analytical skills

Excellent time management skills and ability to follow through

Extremely detail-oriented

Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to the Media Director

High level proficiency and knowledge of Microsoft Office products as well as planning tools