Director, Global Digital Marketing - AI, Search, Analytics, and MarTech

executive

OtherDigital Marketing

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Quick Summary

Key Responsibilities

• Manage and develop 1–2 direct reports + external agencies • Identify skills gaps and future resource needs as the function evolves• Foster a culture of curiosity, collaboration, accountability,

Requirements Summary

Technical Tools

OtherDigital Marketing

We are seeking a Director, Global Digital Marketing to lead and evolve the foundational capabilities that power our global digital marketing ecosystem. This role is responsible for global search strategy, AI marketing capabilities, analytics, marketing technology (MarTech) stack, and digital asset management (DAM).

This leader will operate at the intersection of strategy, technology, and execution, ensuring our digital marketing efforts are measurable, scalable, future‑ready, and aligned globally—while empowering regional teams with best practices, tools, and governance.

This role manages a small team (1–2 direct reports), works closely with internal technology partners, and oversees relationships with external agencies and key technology vendors.

Responsibilities

~1 min read

• 10+ years of experience in digital marketing, marketing technology, analytics, or related fields• Proven experience leading global or highly matrixed organizations • Experience in: • Search (SEO, content optimization, emerging AI driven discovery)• Digital analytics and measurement frameworks• Marketing technology platforms (Adobe, Salesforce, or similar)• Artificial intelligence• Strong understanding of AI applications in marketing, with hands on experience deploying or piloting tools • Experience managing agencies, vendors, and cross functional stakeholders • Demonstrated people management experience • Strong strategic thinking paired with operational rigor

Preferred:• Experience in a global enterprise or highly regulated environment• Familiarity with DAM platforms and governance models• Comfort translating complex technical concepts for non‑technical audiences• Experience enabling analytics and AI adoption across diverse regions and markets

Education• Bachelor’s degree required (MBA a plus)

What We Offer

~1 min read

Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.