Brand Marketing Specialist, Alani Nu

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Brand Marketing Specialist - Alani Nu

• →Experience: 1-3 years of experience in a similar role in CPG or lifestyle marketing, brand, or a related field
• →Strong organizational and project management skills with exceptional attention to detail
• →Comfortable reviewing analytics and translating data into actionable recommendations and insights
• →Strong presentation and deck-building skills
• →Highly collaborative with strong communication skills and ability to work cross-functionally
• →Ability to manage multiple projects and priorities in a fast-paced environment
• →Proactive, resourceful, and solutions-oriented mindset
• → Naturally curious with strong awareness of cultural trends, emerging brands, and consumer behavior
• →Passionate about pop culture, marketing, and staying ahead of trends and what's next
• →Existing network or familiarity with relevant industry contacts is a plus
• →Experience working on Monday.com, Mural, and SharePoint is a plus
• →Passion for brand building and creating impactful consumer-facing moments

Key Responsibilities

• Support the development and execution of brand marketing initiatives that strengthen consumer engagement, brand awareness, and cultural relevance.
• Identify emerging trends, consumer insights, and marketplace opportunities that can inform future marketing efforts.
• Monitor competitor activity, consumer behavior, and industry trends to support marketing recommendations and planning.
• Contribute ideas that help strengthen brand positioning, storytelling, and consumer connection.
• Assist in bringing marketing campaigns and brand initiatives to life across multiple consumer touchpoints.

• Support the planning and execution of partnerships, activations, and brand initiatives that enhance visibility and consumer engagement.
• Assist in researching and coordinating brand collaborations and external opportunities aligned with marketing objectives.
• Help support brand presence across key consumer-facing moments, events, and experiential activations.
• Coordinate logistics, communication, and executional support for select marketing initiatives and events.
• Contribute creative ideas that help the brand show up in innovative, culturally relevant, and memorable ways.
• Support post-event and campaign recaps by gathering insights, performance metrics, and key learnings.

• Review campaign, social, and brand performance metrics to identify key insights and opportunities.
• Analyze consumer engagement trends and marketing performance to help inform future initiatives.
• Support the development of campaign recaps and performance summaries for internal stakeholders.
• Help identify opportunities to strengthen messaging, content, and consumer touchpoints.

• Create visually compelling presentations and marketing materials for internal planning and external opportunities.
• Translate insights, concepts, and recommendations into clear and engaging storytelling.
• Maintain consistency with brand voice, visual identity, and strategic messaging across materials.

• Partner cross-functionally with Brand Marketing, Creative, Social, Influencer, PR, Commercial, and other internal teams.
• Support timelines, communication, and coordination across multiple marketing initiatives.
• Assist with additional brand marketing projects and team needs as they arise.