Director, AI Marketing

Holmdelexecutive

Data ScienceMarketing

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Quick Summary

Overview

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users,

Technical Tools

Data ScienceMarketing

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.

CentralReach is seeking a Director of AI Marketing to define and execute how we bring AI capabilities to market as part of the CentralReach platform.

This role sits at the intersection of product, technology, marketing, and market strategy, helping shape how AI-powered capabilities are positioned, adopted, and understood across the healthcare industry. As an individual contributor, this role combines strategic ownership with hands-on execution — from developing the narrative for AI across the platform to driving go-to-market initiatives, thought leadership, and adoption across our customer base.

This role reports to the Chief Marketing Officer and partners closely with Product Marketing, which leads launch execution and product-level assets. The Director of AI Marketing focuses on ensuring AI capabilities are brought to market through a cohesive strategy and narrative rather than individual product launches.

The ideal candidate has experience marketing AI-powered capabilities, AI agents, or machine learning–driven products and understands how to translate emerging technologies into clear customer value.

Requirements

~2 min read

8–12+ years of experience in product marketing, platform marketing, or related roles

Experience marketing AI-powered, machine learning, or automation-driven capabilities or products

Proven ability to develop positioning, messaging, and go-to-market strategies for emerging technologies

Strong ability to translate complex technical functionality into clear customer value

Experience working cross-functionally with product, engineering, sales, and marketing teams

Excellent communication, storytelling, and strategic thinking skills

#LI-Hybrid

Base Salary Range

$125,000—$175,000 USD

Backed by Roper Technologies, Inc. (Nasdaq: ROP), and led by award-winning CEO Chris Sullens, CentralReach is entering an exciting phase of growth, innovation, and scale.

Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.

We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.

Be part of a market leader driving the future of care. Explore opportunities at centralreach.com/careers.