Senior Marketing Technology Manager

The Senior Marketing Technology Manager is the dedicated owner of Cetera's MarTech stack, serving as the strategic and hands-on operator responsible for ensuring our marketing technology ecosystem drives measurable business outcomes. This role goes well beyond a pure platform SME—you will own the architecture, integration, governance, and innovation roadmap across Marketo, Adobe Experience Cloud, Salesforce Marketing Cloud, and an expanding suite of AI-powered tools. This is a critical hire given growth and modernization currently underway with the Marketing technology solutions. You will be a key enabler of our marketing transformation, partnering closely with Demand Generation, Digital, IT, and Sales Operations to deliver sophisticated, personalized experiences at scale.

What You'll Do:  

• MarTech Stack Ownership
  • Serve as the primary owner and administrator of Marketo, Adobe Experience Cloud, and related integrations, ensuring platform health, governance, and continuous optimization.
  • Lead the roadmap for MarTech stack expansion, including evaluation and onboarding of AI-powered tools and emerging automation capabilities.
  • Maintain documentation of system architecture, integrations, data flows, and operational processes.
• Marketing Automation & Email Journey Execution
  • Architect, build, and optimize end-to-end email marketing journeys and nurture programs within Marketo and Salesforce Marketing Cloud.
  • Design and implement automated workflows that support lead lifecycle management, segmentation, scoring, and routing.
  • Partner with Demand Gen and Content teams to translate campaign strategies into scalable, personalized automation programs.
  • Own deliverability, compliance (CAN-SPAM/CASL), and list hygiene practices across all email platforms.
• Salesforce & System Integration
  • Own and optimize the Marketo–Salesforce CRM integration, ensuring reliable data sync, field mapping accuracy, and bi-directional data integrity.
  • Collaborate with Sales Operations and IT to troubleshoot integration issues, implement enhancements, and support new use cases.
  • Define and enforce data governance standards across connected platforms.
• AI Tool Adoption & Workflow Integration
  • Identify, evaluate, and implement AI-powered marketing tools that improve content personalization, campaign optimization, and operational efficiency.
  • Develop workflows and enablement resources to drive AI tool adoption across the marketing team.
  • Stay current on the rapidly evolving AI/MarTech landscape and bring forward-looking recommendations to marketing leadership.
• Analytics, Reporting & Optimization
  • Define and track KPIs across the MarTech stack, delivering regular performance insights to marketing leadership.
  • Partner with Analytics to build dashboards that connect marketing technology performance to pipeline and revenue outcomes.
  • Lead ongoing A/B testing and experimentation programs to improve campaign performance and platform utilization.
• Cross-Functional Partnership & Enablement
  • Act as the internal MarTech subject matter expert—training team members, advising on best practices, and supporting campaign execution teams.
  • Support the cetera.com modernization initiative with marketing technology requirements, tracking implementation, and platform alignment.
  • Manage vendor relationships, contracts, and renewals for MarTech platforms in partnership with Procurement and Finance.
  • Other duties as assigned.

What You Need to Have: 

• Bachelor's degree in Marketing, Business, Information Systems, or a related field, or equivalent experience.

   

• 5+ years of experience in marketing technology, marketing operations, or a related field.
• 3+ years of hands-on Marketo administration experience; Marketo Certified Expert (MCE) strongly preferred.
• Demonstrated experience managing and optimizing a Marketo–Salesforce integration in a production environment.
• Strong working knowledge of email marketing best practices, deliverability, and compliance (CAN-SPAM, CASL).
• Experience building and managing marketing automation workflows, lead scoring models, and nurture programs.
• Comfortable working cross-functionally with Demand Gen, Digital, IT, and Sales Operations teams.
• Strong analytical mindset with experience using data to drive platform and campaign decisions.

What's Nice to Have: 

• Experience with Salesforce Marketing Cloud (SFMC) or comparable enterprise email/journey platform.
• Familiarity with Adobe Experience Cloud products (AEM, Analytics, Target, Real-Time CDP).
• Hands-on experience adopting and operationalizing AI-powered MarTech tools.
• Background in financial services, fintech, or a highly regulated industry.
• Experience supporting major website modernization or digital transformation initiatives.
• Proficiency with HTML/CSS for email template development and troubleshooting.