Demand Acceleration Lead (AD)

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Quick Summary

Overview

Overview Lead the Perfect Store and Dx agenda for PepsiCo China Beverage. Unlock market specific values through Pepsico PS/Dx frame: shopper insights, market segmentation, customer value proposition,

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OtherLead

Lead the Perfect Store and Dx agenda for PepsiCo China Beverage.
Unlock market specific values through Pepsico PS/Dx frame: shopper insights, market segmentation, customer value proposition, MSL, PiCOS, close loop tracking and monitoring.
Translate shopper, channel, outlet and occasion insights into scalable commercial strategies and execution programs. Build a stronger execution engine with PEP and bottler teams.
Drive Perfect Store expansion, WIE / PiCOS excellence, segmented outlet growth and profitable omni-channel growth.
Driving overall digitalization agenda in commercial team, leveraging GIS big data solutions, exploring business use cases to empower PEP cross teams and bottler digital journey.

Responsibilities

~1 min read

→Lead strategic planning and business review, including 3Y JBP with bottlers, T15, AOP, OCP, QBR etc for PS/Dx, and design /reiterate digitalization roadmap.
→Lead PS/Dx strategy and roadmap landing for China Beverage, ensuring clear linkage from shopper insights to market segmentation, customer value proposition and execution priorities.
→Translate segmented market and shopper opportunities into practical commercial programs across MSL, PiCOS, assortment, cooler, display, POSM, connected cross functional strategies such as pricing / pack mix and occasion activations.
→Build and continuously empower bottlers to improve Perfect Store standards, leveraging PEP playbooks and capability tools that can be adopted by PEP cross-functional teams, bottlers and frontline sales teams.
→Establish closed-loop tracking mechanisms to monitor execution quality, identify performance gaps and convert data insights into action plans.
→Drive commercial digitalization agenda by leveraging GIS big data and digital tools to create scalable business use cases for PEP teams and bottler digital transformation.
→Demonstrate strategic thinking, data-driven problem solving, commercial judgment, stakeholder influencing, change management and strong frontline execution empathy.
→Support commercial capability team to land PS/Dx relevant capability building programs for PEP and bottlers

Requirements

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10+ years of experience in top FMCG / strategic consulting firms, with solid experience in sales strategy, shopper marketing, trade marketing, GTM, channel development, S&T digitalization.
Strong understanding of China market, retail channels, outlet segmentation and frontline sales execution.
Understand franchise business, ways of collaborating with bottlers via influence skills and thought leadership.
Proven record of strategic thinking, analytics skills and story telling capabilities.
Able to turn strategy into practical Perfect Store programs to drive MSL, PiCOS, assortment, cooler, display and POSM.
Comfortable using data, dashboards, and digital tools to find opportunities and track execution progress.
Good project leader who can set priorities, manage timelines and drive cross-functional work.
Able to lead and coach a team or project taskforce, always willing to improve team capability and develop people.
Strong communication and influencing skills with internal teams, bottlers and frontline sales teams.
Work well in a matrix organization and handle ambiguity and pressure with ownership and resilience.
Fluent English and Chinese communication.