Marketing Supervisor, Rice Crackers;市场主管, 米饼

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Quick Summary

Key Responsibilities

Premium Super/Club, CVS, and Vertical EC / O2O. Drive saturation strategy in Mega Cities – develop and execute high-density,

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OtherSupervisor

This role is responsible for driving end-to-end channel activation and execution scale-up for Rice Cracker, while supporting innovation initiatives. The specialist will work at the intersection of sales, TMKT, and cross-functional teams to accelerate growth in key channels and mega cities.

Responsibilities

~1 min read

Partner closely with Sales to drive Rice Cracker activation and execution across key channels, enabling end-to-end (E2E) channel-linked activation.

Key channel focus includes: Premium Super/Club, CVS, and Vertical EC / O2O.

Drive saturation strategy in Mega Cities – develop and execute high-density, high-penetration channel activity plans to grow market share in core metropolitan areas

Collaborate closely with the TMKT team to develop and execute GTM channel activity plans, ensuring brand guideline alignment and maximizing activation effectiveness.

Continuously optimize channel strategies based on China market dynamics to scale up execution and drive business growth.

Collect and analyze sales data and consumer feedback to recommend channel improvements and continuously enhance Rice Cracker performance across channels.

Track project KPIs & budget and provide input to management on risks and opportunities identified during project monitoring

1. Identify and validate innovation opportunities for Rice Cracker, leveraging consumer insights and market data to support the Manager in early-stage innovation assessment.

2. Assist in channel-focused portfolio ideation and contribute to prioritization of initiatives

Work closely with cross-functional activities to deliver consumer-relevant product launches, ensuring operational readiness and executional excellence