Principal Demand Generation Lead

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• Drive Content Demand: Lead Clasp's thought-leadership agenda (white papers, reports, blog, video), webinars, and content partnerships, starting with our existing backlog and assets to surface what a prospect needs to see next, not just what's easiest to produce

• Decide which channels reach more of the right audience and drive leads to the team, including LinkedIn (organic and paid), Google search, AI-driven channels, channel partnerships, and paid webinars, and own the strategy behind them

• Partner with the Website Marketing Manager on the ownership of Clasp's B2B web presence (clasp.com/employers) with the goal of building traffic and conversion

• Actively solicit content and campaign ideas from across the team, treat them as testable hypotheses rather than finished plans, and run fast experiments to see what actually moves pipeline, doubling down on what works and killing what doesn't

• Build a documented feedback loop with Sales on lead quality.

• Operate with high agency and a roll-up-your-sleeves mentality in a lean, early-stage environment. Surface risks and performance gaps proactively, with a diagnosis and a proposed fix, before being asked

• 5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup.

• Demonstrated ability to operate as the sole hands-on marketing hire on a lean team, while being ready to direct a second team member's execution as the function grows. This is 90% individual-contributor work today, and results, not title, are what will earn the people-leadership piece.

• You defined the funnel stages and metrics yourself; you did not inherit someone else's playbook.

• Proven ownership of a lead-volume target, with the numbers to back up attainment, misses included. You can state the number, the target, and exactly what drove the gap

• Hands-on experience configuring lead scoring, attribution, and campaign tracking inside HubSpot. You can walk through exactly how you built it, not just how you read someone else's dashboard

• A track record of setting channel and content strategy rather than executing someone else's brief: you decided where to spend, cut what didn't work, and can quantify the impact of the calls you made

• High agency: builds and fixes things without waiting to be told, and tells leadership the truth about what's working and what isn't, especially when it's bad news

• Obsessed with efficiency and outcomes: measures the work by qualified lead impact, not activity, kills what isn't working fast rather than letting it run on habit, and leverages AI tooling to maximize speed and effectiveness

• Delivers beyond expectations: treats targets as a floor, not a ceiling

• Brings fresh ideas and challenges assumptions: pushes back on channel, messaging, and process decisions with data and reasoning, rather than defaulting to consensus or precedent

• Experience marketing to healthcare/HR enterprise buyers (CHROs, VPs of TA, HR execs) or adjacent enterprise/clinical audiences

• Competitive cash and equity compensation

• Health benefits (health, dental, & vision), 401k

• Commuter benefits

• Flexible PTO policy

• Opportunities to grow and perform in a fast-paced environment alongside a stellar team.

The salary range for this position is competitive and will be commensurate with the candidate's experience, qualifications, and industry knowledge, ranging between $150,000 to $180,000. In addition to the base salary, we offer an attractive equity component as part of our compensation package, providing an opportunity for eligible employees to share in the success and growth of our company. We are committed to offering competitive compensation and benefits packages to attract and retain top talent.

If you are a highly driven individual with a passion for technology, and you thrive in a dynamic and fast-paced environment, we want to hear from you! Join us in revolutionizing the workforce solution industry and making a meaningful impact on businesses worldwide. Apply now to be a part of our growing team!

We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents. Clasp is an equal opportunity employer and prohibits discrimination and harassment of any kind. We embrace diversity and are dedicated to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.