SDR, Field Marketing

Lots of tech companies disrupt. But, many fail when they try to scale. We're different. CockroachDB makes it easier for companies to build and scale apps. This is how and why we're helping some of the most innovative companies on the planet. We tackle problems head-on and focus on solutions that create lasting impact. 

Cockroach Labs is hiring a Sales Development Representative with a primary focus on driving pre-event marketing engagement. This is an execution-focused, entry-level SDR role centered on generating event registrations, building awareness, and setting meetings ahead of key marketing programs and field events.

This role works closely with the Marketing and Field Events teams to ensure that priority programs — including executive dinners, regional field events, and flagship conferences like RoachFest — are well-attended and generate meaningful sales conversations. Success in this role is measured by pre-event outreach activity, meetings set, and registrations driven.

To be eligible for this role, you must be based in Austin, TX and will be expected to go into the office on Mondays, Tuesdays & Thursdays.

• Execute high-volume, structured outreach (email, phone, LinkedIn) to drive registrations and attendance for priority marketing programs, including executive dinners, customer advisory boards, RoachFest, and regional field events.
• Coordinate pre-event meeting setting with target prospects.
• Work from event-specific target lists provided by Marketing to ensure full coverage of priority accounts ahead of each program.
• Follow established outreach sequences and messaging playbooks for each event type.
• Track outreach activity, responses, and registration confirmations in Salesforce and Outreach.
• Share registration status and engagement updates with the Marketing and Events team as requested.
• Share outreach activity summaries and engagement updates with SDR leadership after each event cycle.
• Communicate registration confirmations and attendance updates to the Marketing and Events team as requested.
• Adhere to established SDR team workflows and processes for event-driven outreach and follow-up.

First 30 Days

• Ramp on CockroachDB positioning, SDR workflows, and core tools (Salesforce, Outreach, ZoomInfo).
• Learn the event calendar and review pre-event outreach playbooks with SDR leadership.
• Begin executing outreach against active event target lists under close supervision.

First 60 Days

• Independently manage pre-event outreach sequences for at least one active marketing program.
• Meet activity targets for outreach volume, registrations driven, and pre-event meetings set.
• Log all activity and outcomes in Salesforce consistently and accurately.

First 90 Days

• Consistently hit pre-event meeting and registration targets across multiple programs.
• Execute post-event follow-up sequences independently and route qualified conversations to AEs.
• Demonstrate strong discipline in activity tracking, outreach execution, and cross-team communication.

• Experience: 6 months to 1 year of experience in sales development, lead generation, or demand generation support.
• Technical Stack: Familiarity with tools such as Salesforce, Outreach, Nooks, ZoomInfo, and LinkedIn Sales Navigator.
• Collaboration: Strong ability to work cross-functionally with Marketing, SDR leadership, and Sales.
• Analytical Mindset: Interest in marketing signals, campaign performance, and conversion metrics.
• Education: BA/BS degree or equivalent practical experience.

• Familiarity with marketing operations concepts such as lead scoring, attribution, and marketing automation.
• Experience supporting field marketing or event-driven pipeline generation.
• Exposure to data-driven outreach experimentation or A/B testing.

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.