Head of Sales Enablement

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

The Head of Sales Enablement will spearhead the creation and execution of a world-class enablement strategy, ensuring our sales team is equipped to win in complex, high-stakes deals. This role demands a strategic thinker who can build processes, tools, and training programs that drive measurable revenue impact.

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  Design and launch a sales enablement function, including strategy, frameworks, and team structure.

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  Develop a multi-year roadmap aligned with Cohere’s revenue and product evolution, ensuring enablement scales with the business.

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  Create and curate high-impact resources (e.g., playbooks, battle cards, demo scripts, and certification programs) tailored to Cohere’s AI/ML solutions.

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  Partner with product, marketing, and sales leadership to embed enablement into every stage of the sales lifecycle.

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  Establish KPIs (e.g., win rates, sales cycle efficiency) and use analytics to refine enablement initiatives and prove ROI.

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  Recruit, mentor, and lead a high-performing enablement team, fostering a culture of continuous improvement.

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  Oversee enablement tools (e.g., CRM, learning platforms) and budget allocation to maximize efficiency.

• 10+ years of experience leading sales enablement, with a proven track record of building and scaling functions in fast-growing tech companies.

• Ability to design long-term enablement strategies that align with business goals and market shifts.

• Mastery of enterprise sales methodologies (e.g., MEDDIC, Challenger Sale) and CRM systems (e.g., Salesforce).

• Experience building teams and influencing executives in a revenue-driven environment.

• Demonstrated success in developing and deploying sales training programs and collateral that drive results.

• Proficiency in data analysis, reporting, and using insights to optimize enablement efforts.

• Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.

• Experience in AI/ML or enterprise software sales.

• Certification in sales enablement or instructional design.

• Familiarity with scaling enablement in hyper-growth environments.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.