Senior Paid Media Strategist

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.

SimpleNursing, a Colibri Group Brand, is the most trusted resource for nursing students worldwide. Our nursing exam preparation technology and e-learning video library provide test takers with the essential knowledge and resources critical for success in today’s competitive nursing programs.

Whether you're preparing for the TEAS, HESI/ATI, or NCLEX, our intuitive e-learning platform has helped over 500,000 RN & PN nursing students graduate, boasting a 96% pass rate on major exams.

We're actively seeking a seasoned Paid Media Professional to lead performance marketing strategy for Simple Nursing, one of Colibri's high-growth brands. In this role, you'll own the full paid media ecosystem — search, paid social, and display — and play a central part in driving revenue growth through data-informed strategy and disciplined execution. This is a fully remote position with high visibility and real impact. 

Own the end-to-end strategy and daily execution of paid search, social, and display campaigns 

Drive WBR, MBR, and QBR performance reporting, bringing clear narrative and strategic context to leadership 

Manage a multi-million-dollar annual media budget within a seasonal education cohort model, with a focus on incremental growth 

Clear understanding and testing methodology that ties in creative, messaging, and an overall strategic framework. 

Develop and apply full-funnel contribution methodology in a subscription-based business model 

Lead agency and platform partner relationships, ensuring accountability and performance 

Identify and implement operational efficiencies that produce measurable business value 

Translate campaign data and customer insights into actionable recommendations for stakeholders 

Partner with leadership to align paid media strategy with broader Simple Nursing business objectives 

Support M&A onboarding by auditing, optimizing, or building new paid media strategies for acquired brands 

6–9 years of paid media experience, with agency background preferred 

Proven experience managing and developing a performance marketing team 

Bachelor's degree in business, marketing, or a related field 

Hands-on proficiency across major ad platforms: Google Ads, Meta, TikTok, YouTube, and Bing Ads 

Strong command of performance marketing KPIs — ROAS, ROI, CPA, CPL, and LTV in a subscription-based model business. 

Advanced analytical skills in Excel or Google Sheets; familiarity with AI tools (Claude preferred) 

Experience activating first-party data within ad platforms to reach ideal customer profiles 

Proficiency with Google Analytics or comparable web analytics platforms 

Clear, confident communication style with demonstrated ability to present to senior stakeholders 

A self-starter mindset with the ability to manage competing priorities independently and cross-functionally