Creative Strategy & Account Lead

Collier.Simon is hiring a Creative Strategy & Account Lead to serve as a senior agency leader within an inter-agency team supporting a major automotive dealership group. This person will report directly to agency leadership and partner closely with the Account Director, Creative Director, and field teams to drive creative strategy, strengthen client relationships, and ensure creative work performs at the highest level across markets.

This role requires someone with a strong creative strategy backbone—not a copywriter, but someone with a sharp point of view who can build a brief, shape the narrative, give meaningful creative feedback, and drive a project from strategy through presentation. They need to understand what the client needs, ensure the work delivers on those needs, and tell the right story when it’s time to sell the work in.

They also need to be a relationship builder. A significant part of this role is earning trust with dealership marketing directors and general managers, not just servicing them, but becoming the kind of partner they actively seek out. That takes business acumen, creative credibility, and the confidence to lead conversations that go beyond asset requests.

This is not a single-lane role. The right person moves fluidly between strategic planning, creative oversight, field support, and client management and knows which mode the moment demands.

• Lead creative strategy across brand, campaign, and production initiatives, owning the strategic direction from project brief through final delivery
• Translate project briefs into strong creative briefs, grounding the work in client objectives, audience insight, and a clear strategic narrative
• Provide substantive creative feedback that sharpens the work, in close partnership with Creative Director and creative team leadership
• Ensure every project has a clear story when it’s time to present, connecting creative rationale to performance data, cultural insights, and business context
• Drive projects like brand strategy, campaign concepting, and production from initiation to completion, not by writing the work, but by ensuring it’s strategically sound and client-ready
• Proactively search for insights (category, cultural, etc) to make work better
• Build and refine client-facing presentations that frame creative recommendations within a narrative of insight, strategy, and measurable impact

• Ensure media and creative are working in concert to maximize the efficacy of every campaign, consistently pushing for stronger performance, not just delivery
• Oversee and inform creative briefs to ensure they are built on strong, actionable insights that elevate the creative output.
• Read and interpret media performance reports, partnering with media teams to identify performance challenges and solve them through creative strategy adjustments
• Champion a culture of continuous improvement where creative is measured, iterated, and optimized, not just launched and forgotten

• Build strong working relationships with our account leads in the field, becoming a trusted creative resource they can rely on
• Understand the challenges and opportunities across the dealership network and help field reps articulate the value of creative initiatives to general managers
• Arm field teams with the narratives, playbooks, and talking points they need to win buy-in at the store level
• Be available and responsive: jumping on calls, building quick-turn materials, and providing the creative air cover field teams need to do their jobs well

• Earn trust by showing up with insight, preparation, and creative solutions. not just status updates
• Work to create client evangelists: marketing directors and GMs who actively advocate for the agency’s work because they’ve experienced its value firsthand
• Ensure the agency has the right level of relationship depth at the right levels of the client organization

• You’ll have an Creative Account & Strategy Director counterpart who you will divide and manage a broad portfolio of concurrent projects, including: partner sponsorships, annual conferences, grand openings, cluster campaigns, and key corporate initiatives
• Own assigned projects end-to-end: scoping, cross-functional alignment, timeline management, creative feedback, client presentations, and delivery
• Maintain operational clarity across workstreams so nothing falls through the cracks, even when volume is high
• Bring the same strategic rigor to project management that you bring to creative—every workstream should have a clear objective, a plan, and a defined measure of success

• Creative strategy is proactive and sharp. The Creative Team receives clear, well-grounded strategic direction that makes the work better
• Creative performance improves measurably over time because strategy, media, and creative are aligned and iterating together
• Field reps feel armed and supported. They have the narratives, materials, and creative confidence to win over GMs
• Priority marketing directors and GMs see the agency as a genuine strategic partner, not a production vendor
• Projects across the portfolio are well-managed, on time, and delivered with strategic intent, not just operational competence
• Client presentations land because they tell a story that connects creative to business outcomes

Required

• 10+ years of experience in an advertising or marketing agency environment, with a strong track record in creative strategy, account leadership, or integrated campaign management
• Proven ability to build creative briefs, provide strategic creative feedback, and drive projects from concept through client-ready presentation
• Experience managing complex, concurrent projects with the operational discipline to keep multiple workstreams on track
• Exceptional presentation skills. Comfortable building and delivering strategic narratives to senior client stakeholders
• Strong relationship-building instincts with a track record of earning trust with clients who are operationally focused, not just marketing-minded
• The ability to read and respond to media performance data, partnering with media teams to improve creative effectiveness
• Confidence to lead conversations, influence decision-making, and sell in creative direction without relying on formal authority
• This is a remote role.

Strong Differentiators

• While Tier 3 automotive experience is a plus, we’re ultimately looking for someone who understands distributed businesses: franchise, multi-location, or regionally activated brands where corporate goals and local market needs don’t always perfectly align. This person should be comfortable managing multiple stakeholders, building consensus, and turning many voices into one clear path forward.
• Experience working within inter-agency or holding company team structures
• Background in cluster or multi-location retail marketing

This role is built for someone who leads with creative conviction, earns trust through preparation and presence, and understands that great agency work starts with knowing what the client actually needs and having the strategic range to deliver it.
 

Benefits

Benefits including healthcare, 401K, vacation/PTO policy to be shared in greater detail during the interview process.

Collier.Simon provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Attention Job Seekers: Please be wary of recruitment and hiring scams. Collier.Simon will never ask you to pay an application fee, equipment fee, or to provide any other type of banking information. If you have any concerns about whether the communications you’ve received are legitimate, please don’t hesitate to reach out to us at hello@colliersimon.com