Events Marketing Manager

Partner with the Senior Director of Marketing to develop and execute integrated campaigns that drive brand awareness and ticket sales

Collaborate cross-functionally with Creative, PR, Social, and Merchandising teams to deliver cohesive storytelling across all consumer touchpoints (social, email, influencer, and paid media)

Build and execute go-to-market strategies for key events and retail activations in LA and NY, spanning pre-, during, and post-event phases across digital and out-of-home channels

Manage influencer and ambassador relationships to support high-impact content strategies and extend campaign reach

Track, analyze, and report on campaign performance, delivering actionable insights to optimize future marketing efforts

Work closely with social teams to ensure marketing initiatives are seamlessly integrated into content rollouts for a unified brand narrative

Lead on-site marketing operations during events, ensuring alignment across social, PR, and production teams

Oversee multiple projects simultaneously, maintaining strong organization and attention to detail

Identify and test new marketing channels, tools, and tactics to expand audience reach and engagement

Develop comprehensive post-event recaps, including performance metrics, key learnings, and strategic recommendations

5+ years of relevant experience in event, activation and apparel marketing

Must be Los Angeles based with transportation and ability to be present at every event, throughout weekends

Must have the flexibility to travel if needed

Ability to balance creativity with operational discipline

Strong project management, multitasking, and decision-making skills 

Proficiency with project management tools, such as Airtable 

Deck and presentation development, such as Google Slides

IRL Marketing Expertise: Proven experience in event and activation marketing, creating high-impact brand experiences that drive viral engagement and translate into cohesive 360° consumer storytelling

Influencer & Cultural Insight: Advanced understanding of influencer ecosystems across fashion, gaming, and streaming, with a strong ability to engage niche audiences aligned with the Complex cultural landscape

Retail & E-commerce Acumen: Well-versed in retail and e-commerce, with a clear understanding of how social media integrates with sales funnels, product launches, and content ecosystems

Cross-Functional Leadership: Demonstrated ability to collaborate across editorial, marketing, creative, and influencer teams to execute unified, results-driven campaigns

Strategic & Creative Thinking: Balance strategic planning with creative execution, developing campaigns and integrations that resonate authentically with target audiences

Trend Fluency: Deep awareness of emerging trends across social media, retail, and digital platforms, with the agility to adapt strategies and leverage new tools effectively

Execution & Operations: Highly detail-oriented with strong project management skills, capable of leading multiple initiatives simultaneously while maintaining operational excellence