Paid Media Specialist

The Paid Media Specialist will support our in-house paid media team, who executes digital marketing efforts across the North American, EMEA, APAC & LATAM regions. This is a hands-on paid media role where the candidate will be expected to be in platform executing and optimizing campaigns daily. This role is perfectly suited for a new starter in digital marketing who is looking to expand their knowledge and experience. 

As a member of the performance marketing team, the successful candidate will be expected to help execute and optimize our various campaigns across the year, while providing recommendations to the channel strategists where applicable.  

The successful candidate will also have the opportunity to develop their knowledge outside of paid media by supporting the performance marketing team in ABM & SEO efforts.  

The successful candidate will report to each of the channel strategists and the performance marketing director. 

• Support in the creation and management of new LinkedIn Ad campaigns for the B2B market (with support and guidance from the Paid Social Manager). 
• Support in the execution & optimization Paid Search (Google Ads) campaigns for the North American & International markets (with support and guidance from the Paid Media Manager). 
• Support in the execution of ABM marketing display campaigns. 
• Creation of landing pages for performance marketing campaigns (with support & training from web experience team). 
• Partner with creative team & external freelancers to develop assets for performance marketing campaigns. 
• Support in the management of external agency and/or channel partners. 
• Report success metrics and provide insights & recommendations on paid search & paid social performance. 
• Assist with project and resource planning where required. 
• Work with web, SEO & content team to feedback keyword insights & findings. 

• Knowledge of Digital Marketing tactics & channels. 
• Knowledge of Paid Search and/or Paid Social channels (Google Ads & LinkedIn Ads). 
• Experience working in SaaS and/or B2B verticals is preferred.  
• Experience with tracking technologies including Google Tag Manager & Google Analytics is preferred but not required. 
• Ability to create positive external relationships and internal cross-functional stakeholders. 
• Strong organization and project management skills.  
• Proven team player who is both flexible and adaptable. 
• Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities. 
• Strong analytical and research skills. 
• Attention to detail.

Location Information: This position offers the flexibility to work from your home office within Canada or at one of our vibrant office spaces in Kitchener, Toronto, Winnipeg or Vancouver.

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:

• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
• 2 Paid Days off for SkillsWave-related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.