Founding GTM — Cardinal

Location: San Francisco, CA (Onsite, 5 days/week)
Compensation: $120,000 – $150,000 base | $200,000 – $280,000 OTE + equity

Cardinal is an early-stage AI company redefining how outbound is executed. Their AI platform identifies high-intent prospects, monitors behavioral signals, and generates personalized outreach across email and LinkedIn — combining outbound execution, enrichment, and workflow orchestration into one system. $1M ARR in under 3 months, 50+ high-growth startup customers, and backed by Y Combinator.

This is a founding GTM role — not a traditional sales position. You are directly responsible for how fast the company grows.

• Run end-to-end sales from first touch through close for smaller startups; support enterprise deals alongside founders
• Own a book of up to 100 customers with high-touch engagement — driving retention and expansion through hands-on execution
• Launch and optimize outbound campaigns across email and LinkedIn; develop highly customized outreach strategies per customer
• Turn successful outbound campaigns into repeatable systems and scalable playbooks
• Act as the voice of the customer internally — provide direct feedback to shape product direction

• Minimum contract size: $3,000/month
• Average book size: up to 100 customers per rep (~$4M–$5M ARR per rep)
• Sales cycle: often one-call close for smaller startups
• Travel: minimal — primarily remote interactions with occasional in-person in SF

• 1–2 years experience in sales, GTM, partnerships, or community roles at a fast-moving startup
• Experience running outbound campaigns directly and understanding what high-quality outbound looks like
• High agency — ability to operate without a defined playbook
• Comfort working directly with customers in a hands-on capacity
• Strong sales mindset focused on winning and driving outcomes
• Based in or willing to relocate to San Francisco for full onsite work
• US work authorization required

• Former founder or early employee at a startup
• Experience building outbound systems or repeatable GTM processes
• Strong familiarity with sales tools and automation platforms
• Interest or experience in AI-driven sales tools and infrastructure

• Candidates with only inbound or SDR experience without full-cycle ownership
• Those who require structured playbooks to operate
• Pure closing backgrounds without interest in customer success or execution

• Role is onsite in San Francisco, 5 days per week — please only apply if you can commit to this
• US work authorization required

Shortlisted candidates will be contacted by David Joseph & Co., the recruiting partner managing this search on behalf of Cardinal.