Senior Product Marketing Manager

We are looking for a Senior Product Marketing Manager (Sr. PMM) to play a critical role in shaping how Definitive Healthcare brings its products to market. This role will own positioning, messaging, and go-to-market strategy for key products and solutions across our B2B healthcare intelligence platform.

The ideal candidate brings deep experience in B2B SaaS product marketing, thrives in data rich environments, and knows how to translate complex datasets, insights, and workflows into clear, compelling customer value. You will work closely with Product, Sales, Marketing, and Customer teams to drive adoption, differentiation, and revenue impact.

• Own and evolve clear, differentiated positioning and messaging for assigned products and solutions within the Definitive Healthcare platform
• Translate complex healthcare data, analytics, and feature sets into customer centric value propositions
• Build and maintain messaging frameworks tailored to core B2B personas (e.g., Sales, Marketing, Strategy, Market Access, Business Development)
• Ensure consistent positioning across website, sales materials, campaigns, and product experiences

• Lead end-to-end go to market strategy for new product launches, major enhancements, and vertical or persona specific solutions
• Partner closely with Product Management to align on roadmap priorities and launch readiness
• Drive cross functional execution across Sales, Demand Gen, Brand, Product, and Customer Success teams
• Define launch goals, success metrics, and post launch optimization plans

• Develop high impact sales enablement assets including pitch decks, solution briefs, battlecards, case studies, and demos
• Equip Sales and Account Management teams to confidently articulate Definitive Healthcare’s value across diverse healthcare segments (providers, payers, life sciences, services)
• Support strategic deals, customer conversations, and field feedback loops as a subject matter expert
• Partner with Revenue Leadership to improve win rates, deal velocity, and product attach

• Conduct ongoing market and competitive research within the healthcare data and analytics landscape
• Gather insights from customers, prospects, sales, and usage data to influence positioning and product strategy
• Monitor healthcare industry trends, regulatory shifts, and buyer needs to keep messaging relevant and credible
• Act as the voice of the customer across product and GTM teams

• Serve as a trusted partner to Product, Sales, Marketing, and Customer Success leadership
• Influence roadmaps, priorities, and investment decisions through market insight and data
• Drive alignment across teams without direct authority in a fast‑moving, matrixed environment

• Successful execution of on time, high impact product launches
• Improved sales enablement effectiveness and internal adoption of messaging
• Increased pipeline influence, win rates, or expansion tied to assigned products
• Strong cross functional alignment and stakeholder satisfaction

• 7–10+ years of experience in B2B product marketing, product management, or related roles
• Proven experience driving go-to-market strategy for SaaS or data driven platforms
• Strong ability to position complex products and value propositions clearly and simply
• Experience partnering closely with Sales and Product teams
• Excellent written, verbal, and presentation skills

• Experience in healthcare, healthcare technology, data analytics, or adjacent B2B markets
• Familiarity with selling to enterprise or mid‑market customers
• Experience supporting multiproduct platforms or solution based selling
• MBA or equivalent experience a plus

• Customer ‑obsessed with a strong understanding of B2B buying dynamics
• Strategic thinker who can move seamlessly between big picture planning and hands on execution
• Comfortable operating in ambiguity and driving alignment across teams
• Data driven, curious, and deeply collaborative
• Passion for improving healthcare through better data and insights

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

 “Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”

-Business Development Manager

“Great team. Amazing growth. Employees are treated very well.”

-Research Analyst

“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”

-Profile Analyst

If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!

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Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators using an @definitivehc.com email address. We do not advertise open roles on Facebook and will never request money transfers or ask candidates to purchase equipment with a promise of reimbursement. If you receive any suspicious communication, please contact careers@definitivehc.com to verify your status in the application process.