CRM Data & Analytics Lead - 12 month FTC

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

This is a 12 month fixed term employee contract.

This posting reflects an existing vacancy.

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients.

As a CRM Data & Analytics Lead, you will manage, analyze, and interpret customer data within a CRM system (Bluecore) to drive marketing, sales, and retention strategies. You will create reports and dashboards, ensure data integrity, segment audiences for campaigns, and provide actionable insights to improve customer experience and business growth.

• →Data Analysis & Reporting: Create and maintain dashboards to monitor KPIs like customer engagement, sales pipelines, churn rates, and campaign performance.
• →Data Integrity & Management: Clear, de-duplicate, and maintain CRM data accuracy, ensuring high-quality data for targeting.
• →Customer Segmentation: Segment audiences for marketing campaigns to improve targeting and ROI.
• →System Optimization: Configure CRM workflows and train users to maximize system adoption and efficiency.
• →Strategic Insights: Analyze consumer behavior to identify upsell/cross-sell opportunities and improve retention

• Strong knowledge of SQL, Excel, and CRM platforms (e.g., Bluecore, Salesforce, HubSpot). 
• Experience with BI tools like Tableau, Power BI, or Looker to present data clearly.
• Ability to interpret complex data, apply statistical methods, and translate findings into business actions.
• Strong communication skills to work with marketing, sales, and IT teams

The anticipated annual salary range for this position is $90,000 - $115,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.