Medior CRM Lifecycle Consultant

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

As a Medior CRM Lifecycle Consultant, you translate CRM and Digital Marketing strategy into concrete CRM (email, SMS, push) campaigns, journeys and segmentation. You focus on the “what”, “when” and “where” of customer interactions throughout the lifecycle, ensuring campaigns are relevant, timely, and aligned with business goals and customer experience principles.

You collaborate with CRM and digital marketing managers, bridging high-level strategy and hands-on execution. You own tactical journey designs, customer behavior insights, and end-to-end campaign management, overseeing operational execution and optimization across monthly and quarterly planning horizons.

• →Concept and build end-to-end lifecycle journeys, including welcome, onboarding, engagement, upsell, retention, loyalty, and winback programmes;
• →Define audiences, segmentation logic, triggers, lifecycle moments, and messaging principles across touchpoints;
• →Act as end-to-end campaign owner, oversee planning, operational execution, monitoring, and optimization of CRM campaigns;
• →Conduct performance reviews (QBRs) of lifecycle programs and email campaigns, leveraging metrics (KPIs, conversion, retention) to recommend improvements;
• →Ensure all CRM journeys, campaigns, and content align with strategic goals, customer experience principles, and brand guidelines;
• →Work closely with Activation teams to brief journey and campaign requirements, and with Engineering teams to define data needs, tracking, and technical dependencies;
• →Collaborate with senior and medior colleagues, learning and contributing to lifecycle strategy, execution, and campaign management;
• →Act as the bridge between high-level strategy (CRM/Digital Marketing Strategists) and execution (Activation & Engineering).
  
  

• 2-4 years of experience in CRM, marketing automation, lifecycle marketing, or customer journey design;
• Solid understanding of customer behaviour, lifecycle thinking, and segmentation models;
• Hands-on experience with one or more CRM platforms (like Salesforce Marketing Cloud, Bloomreach, Adobe Campaign, Microsoft Dynamics, SAP Emarsys and others);
• Experience managing end-to-end CRM campaigns, from planning to execution and optimization;
• A data-informed, performance-driven mindset with strong familiarity with CRM KPIs;
• A structured way of working, with strong stakeholder management and collaboration skills;
• Experience in an agency or complex, multi-disciplinary environment is a plus;
• Located and available to start working directly from our Amsterdam or Rotterdam offices;
• Full working proficiency in Dutch and English.

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.