Director, Consumer Marketing

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Quick Summary

Key Responsibilities

Lead and grow the Consumer Marketing team to execute eCommerce strategy and achieve revenue goals. Develop and implement comprehensive digital marketing strategies across SEO, PPC, email,

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OtherDirector

WHO WE ARE

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.

Responsibilities

~1 min read

As Director, Consumer Marketing, you will lead the strategic development and execution of consumer marketing initiatives to expand our eCommerce business. You’ll build and manage a high-performing team, develop full-funnel marketing strategies, and drive innovation across digital channels. This role is pivotal in shaping the customer experience and driving measurable growth for Apex Learning Virtual School.

In this role, you will:

→Lead and grow the Consumer Marketing team to execute eCommerce strategy and achieve revenue goals.
→Develop and implement comprehensive digital marketing strategies across SEO, PPC, email, and paid media.
→Design and execute full-funnel campaigns to drive customer acquisition and engagement.
→Use data insights to optimize site performance and inform strategic decisions.
→Manage marketing automation to nurture leads and encourage repeat purchases.
→Collaborate with agencies and internal teams to ensure cohesive and impactful marketing execution.
→Stay ahead of industry trends and foster a culture of innovation and excellence.

You have 10+ years of experience in eCommerce and digital marketing.
You are skilled in SEO, PPC, email marketing, and digital strategy.
You hold a bachelor’s degree in Marketing, Communication, or a related field.
You are data-driven and understand key performance metrics.
You are proficient in marketing automation and campaign execution.
You have experience managing agencies and optimizing paid media.
You are a collaborative leader who builds strong cross-functional relationships.
You are committed to inclusion and ethical practices.
You stay informed on industry trends and competitive dynamics.
You mentor and develop high-performing teams.
You communicate effectively and drive strategic alignment.
You are willing to take on evolving responsibilities based on business needs.

Job Application Deadline: June 20, 2026

Pay range for this role:

$160,000—$170,000 USD

At Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate.

We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.

Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (“covered veteran”), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

We are dedicated to meeting the needs of individuals with disabilities and to creating an environment that supports our employees' physical and mental health. If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the application process, please contact recruiting@edmentum.com.

As part of our hiring process, we may use AI-powered tools to support our HR team in reviewing, screening, and managing applications. These tools aim to improve efficiency, consistency, and fairness, but final decisions are made by our people. Applicants' personal information (e.g., resume, cover letter, qualifications, and application responses) may be processed by third-party AI tools for tasks like resume parsing, skills matching, candidate ranking, and interview scheduling.