Emburse
Emburse1mo ago

Marketing Manager

TorontoFull-Timemid
MarketingMarketing ManagerB2B Marketing Manager
2 views0 saves0 applied

Quick Summary

Overview

Who We Are: At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions,

Technical Tools
MarketingMarketing ManagerB2B Marketing Manager
Who We Are:

At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise.

We are seeking a skilled Customer Marketing Manager to join our dynamic marketing team. In this role, you will be responsible for developing and executing digital marketing campaigns to drive engagement, retention, conversions, and bookings. We are looking for someone who is as skilled in directing strategy as they are in the hands-on execution of digital programs and campaigns. As Sr. Customer Marketing Manager, you will work closely with our Customer Success and Sales teams to better understand the Emburse customer and tailor our marketing to their needs, and work with our Product Marketing team to run product-lead campaigns to key customer cohorts. 
  • Develop cross-sell campaign strategies aligned with company revenue goals and customer success objectives.

  • Identify target customer segments for cross-sell opportunities based on product usage data, purchase history, and customer lifecycle stage.

  • Strategize, design, and develop programs across key digital channels, including, Qualified (website chat), Pendo (in-app communication), Marketo (program workflows, emails, and tagging), and Goldcast (webinars)

  • Design and execute multi-channel campaigns, including email sequences, webinars, and in-app messaging, to promote complementary products or services.

  • Oversee content creation and coordinate with creative teams to ensure campaigns are visually and tonally consistent with the brand.

  • Set clear campaign goals, KPIs, and benchmarks to measure success across channels (e.g., email, webinars, content marketing).

  • Work closely with Product Marketing to understand key product features, customer pain points, and upsell opportunities.

  • Partner with Customer Success and Sales teams to identify client needs, cross-sell potential, and create tailored campaign messages.

  • Test and iterate campaigns by segment to optimize message relevance, timing, and channel effectiveness

    • 6+ years of Customer or Growth Marketing experience 

    • Marketing Experience: Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment

    • Campaign Execution: Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns

    • Data-Driven: Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance

    • Tech stack: Experience with Salesforce, Qualified, Mutiny, Goldcast, and Marketo

    • Continuous Improvement: Mindset geared towards continual improvement and optimization of campaign processes

    • Adaptability: Ability to thrive in dynamic environments and resolve ambiguity quickly

    • Collaboration: Passion for building relationships and working with sales and customer teams to execute cross-functional campaigns

    • Customer Focus: Strong interest in engaging with and understanding customer needs to tailor campaigns effectively

    • Stakeholder Management: Experience working with stakeholders to coordinate campaign efforts

    • Impact-Driven: Desire to make a significant impact and drive change through effective campaign execution

    • Curiosity: Solutions-oriented mindset driven by curiosity to explore new campaign approaches

    • Bachelor’s Degree required: Marketing or Business Degree preferred 

    • Ability to manage budgets and analyze reporting

    • Excellent written and verbal communication, editing and proofreading skills

    • Proficiency in Google Docs/Microsoft Office Suite (Word, Excel, PowerPoint) 

    • Strong organizational, planning and execution skills

    • Can work autonomously with minimal supervision

    • Proficiency in Salesforce, Marketo, Drift, Mutiny, and Goldcast

    Location & Eligibility

    Where is the job
    Toronto
    Hybrid — some on-site time required
    Who can apply
    Same as job location
    Listed under
    Worldwide

    Listing Details

    Posted
    March 30, 2026
    First seen
    March 30, 2026
    Last seen
    May 2, 2026

    Posting Health

    Days active
    32
    Repost count
    0
    Trust Level
    33%
    Scored at
    May 2, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Emburse
    Emburse
    lever

    Emburse humanizes work by empowering business travelers, finance professionals and CFOs to eliminate manual, time-consuming tasks so they can focus on what matters most.

    Employees
    750
    Founded
    2020
    View company profile
    Newsletter

    Stay ahead of the market

    Get the latest job openings, salary trends, and hiring insights delivered to your inbox every week.

    A
    B
    C
    D
    Join 12,000+ marketers

    No spam. Unsubscribe at any time.

    EmburseMarketing Manager