Emma Sleep1mo ago

Performance Marketing Manager

Frankfurt am Main · FrankfurtPermanent – Full Timemid

MarketingPerformance Marketing Manager

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Overview

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand,

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MarketingPerformance Marketing Manager

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 35 markets and more than 15 retail stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Plan, launch, and optimize paid marketing campaigns across channels including Google Ads, Meta, YouTube and TV (linear & streaming/CTV).

Develop and implement performance marketing strategies aligned with business objectives (ROAS, CR, etc.).

Analyze campaign performance using platforms like GA4, attribution tools, and in-house dashboards to inform strategic decisions.

Collaborate with global performance and media teams to develop compelling ad creatives, messaging and budget allocation.

Conduct A/B testing on ad creatives, audiences, and landing pages to drive continuous improvement.

Stay updated with platform changes, algorithm updates, and emerging trends in performance marketing.

At least 4 years of experience in performance marketing, with hands-on ownership of budgets across paid search, social, and TV (linear or streaming/CTV).

You are fluent in English. German or French is a plus.

Strong analytical skills and proficiency in marketing analytics platforms (e.g., GA4, Looker or similar).

You have the internal drive to make a difference and give everything to make it happen.

You are number-driven and have a very good analytical understanding.

You have an independent, self-reliant, and structured way of working.

You love to tackle things yourself, roll up your sleeves, and take things on the road independently.

You are communicative, self-confident, and have no problem approaching others openly.

You constantly strive for personal development.

Ideally, you bring previous working experience within the DACH market.

Discounts on our top-notch products.

The opportunity to collaborate with multinational teams.

Exciting events that aren't just team-building exercises but opportunities to create epic memories.