Emma Sleep2mo ago

Senior Performance Marketing Manager

Frankfurt am Main · FrankfurtPermanent – Full Timesenior

MarketingPerformance Marketing ManagerPerformance Marketer

0 views0 saves0 applied

Apply Now

Quick Summary

Key Responsibilities

you spot an opportunity, build a case, and move — without waiting to be asked Clear,

Technical Tools

MarketingPerformance Marketing ManagerPerformance Marketer

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 35 markets and more than 15 retail stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Full ownership of paid campaigns across Google Ads, Meta, YouTube, and TV (linear & CTV) — from strategy to execution to optimisation

Define and drive performance targets (ROAS, CPA, CR) and translate data into clear strategic decisions using GA4, attribution tools, and in-house dashboards

Lead A/B testing across creatives, audiences, and landing pages, turning results into repeatable playbooks

Collaborate with global performance and creative teams on ad messaging, budget allocation, and channel mix

Work cross-functionally with internal and external stakeholders — you'll need to influence without authority and bring people with you

Stay ahead of platform changes and algorithm updates, proactively bringing new opportunities to the team

As the team scales, there's real scope to specialise or expand — this role grows with you

Hands-on experience managing paid search, paid social, and/or TV campaigns with real budget responsibility — we care more about what you've achieved than how many years you've been doing it

Strong analytical instincts — you're comfortable in GA4, Looker, or similar, and you know how to turn data into decisions, not just reports

A bias for action: you spot an opportunity, build a case, and move — without waiting to be asked

Clear, confident communicator who can work across teams and time zones

Experience in or strong familiarity with the DACH market is a big plus; German language skills are welcome but not a dealbreaker

Real ownership from day one — you'll manage meaningful budgets and see your decisions reflected in business results

A global team with deep performance marketing expertise to learn from and collaborate with

25 days holiday per year, growing by 1 day per year at Emma (up to 30)

Discounts on our products, a pet-friendly office, and events worth showing up for

A role that evolves — as Emma grows, so does the scope of this position