Sr. Director, Experiential & Influencer Partnerships - Credit Card

United States·New Yorksenior

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Quick Summary

Key Responsibilities

Experiential & Partnership Marketing Design, launch, and optimize immersive experiences across live events, and Fanatics-owned properties. Develop acquisition-focused strategies at events,

Requirements Summary

//benefitsatfanatics.com/ Salary Range $240,000 — $290,000 USD By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.

Technical Tools

OtherPartnerships

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Responsibilities

~1 min read

Design, launch, and optimize immersive experiences across live events, and Fanatics-owned properties.
Develop acquisition-focused strategies at events, ensuring every experience drives sign-ups and engagement.
Build and manage strategic partnerships with athletes, leagues, teams, and brands to co-create culturally relevant and fan-first campaigns.
Oversee production, logistics, vendor management, and measurement of all experiential initiatives.
Translate the credit card’s benefits and value proposition into memorable real-world moments that resonate with fans.

Own influencer and creator programming, including identification, strategy, creative briefing, contracting, and performance measurement.
Develop social-first campaigns and guerrilla activations that generate buzz, brand awareness, and adoption.
Collaborate with creative, growth, social and PR teams to amplify campaigns and align on storytelling moments.
Monitor trends in sports, culture, and social media to inform proactive, culturally relevant activations.
Ensure all influencer, social, and partnership content meets compliance and regulatory standards.

Lead the integrated calendar for experiential, social, and partnership campaigns.
Partner with brand, growth, product, loyalty, and event teams to ensure a cohesive, premium brand experience across all touchpoints.
Build measurement frameworks tracking brand lift, buzz, event-driven acquisition, and campaign ROI.
Manage agencies, production partners, experiential vendors, and influencer platforms.

10–12+ years in experiential marketing, partnership marketing, influencer marketing, or brand activation roles.
Proven success designing and executing high-impact events, retail activations, or fan experiences.
Strong understanding of influencer ecosystems, social culture, creator partnerships, and emerging content formats.
Experience in sports, entertainment, lifestyle, or consumer brands preferred.
Excellent project management skills with the ability to lead complex, multi-channel campaigns from concept to execution.
Strong cross-functional communicator with the ability to influence senior stakeholders.
Comfortable navigating regulatory/compliance considerations for campaigns and influencer partnerships.
Passion for sports and the Fanatics mission is a plus.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$240,000—$290,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.

Location & Eligibility

Where is the job

New York, United States

On-site at the office

Who can apply

Listed under

United States

Listing Details

First seen: April 7, 2026
Last seen: April 27, 2026

Posting Health

Days active: 19
Repost count: 0
Trust Level: 47%
Scored at: April 27, 2026

Signal breakdown

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Fanatics Inc.

greenhouse

Fanatics, Inc. is a leading global digital sports platform providing a vast array of officially licensed fan merchandise, collectibles, and sports betting options, uniting millions of sports fans worldwide.

Employees

3k+

Founded

2002

Domain

fanaticsinc.com

Jobs

View 21 jobs

View company profile

Salary

USD 240000-290000

per year