Senior Global Campaigns Manager

The Fastly Digital Marketing team is looking for a strategic, creative, and analytical marketing lead to own and elevate our global campaign efforts, spanning brand to demand. Reporting to the Head of Digital Marketing, and working closely with the CMO’s vision, you will lead the strategic development and orchestration of complex, integrated marketing programs that generate brand awareness and demand, build pipeline, and drive net-new revenue growth for our core offerings.

This is a highly visible, results-oriented role where you will act as a key collaborator, "quarterbacking" initiatives across marketing and sales to support our business goals. The ideal candidate is a data-driven leader who is comfortable being both strategic and tactical, with a passion for helping organizations protect and power their digital experiences at the origin or edge.

• →Lead the end-to-end strategy, development, and execution of complex, integrated marketing campaigns across multiple channels to achieve pipeline goals while managing budgets and tracking ROI.
• →Orchestrate diverse cross-functional teams—including collaborating with peers in product marketing, content, creative and others—acting as the primary orchestrator to ensure a seamless execution and cohesive customer journey.
• →Partner with sales and sales development leadership to accelerate pipeline in target accounts, ensure GTM alignment, and maintain a continuous feedback loop for optimization.
• →Analyze campaign performance and reporting to deliver actionable insights to leadership, using data to rigorously test and optimize tactics to exceed growth goals.
• →Collaborate with cross-functional members to develop compelling messaging and campaign assets that resonate with technical and executive audiences and address key pain points.
• →Spearhead special projects and drive new initiatives, to be defined as business needs and market opportunities evolve.
• →Identify and test new activations, channels, and tactics to continuously drive demand generation and improve overall campaign effectiveness.

• 7+ years of progressive marketing experience, with a proven ability to master new domains and drive measurable impact.
• Exceptional strategic thinking: Ability to translate high-level business objectives into cohesive, multi-channel go-to-market strategies.
• A proven "builder" mindset: Ability to create processes from the ground up and bring structure to complex, multi-stakeholder projects.
• Cross-functional mastery: Extensive experience project managing and collaborating with stakeholders across Product Marketing, Content, Brand, and Data Analytics to build programs in accordance with launch timelines.
• Technology storytelling: Ability to partner with technical experts to translate complex capabilities into customer-centric narratives.
• Analytical fluency: Experience working within a modern MarTech stack and the ability to leverage data to drive decision-making.

• Full-funnel expertise: Experience running campaigns across the customer lifecycle, from brand awareness and new logo acquisition to customer expansion.
• Vertical marketing experience: Familiarity with eCommerce, Digital Publishing / Steaming or High Tech (SaaS/PaaS) sectors.
• ABM Proficiency: Deep understanding of Account-Based Marketing and intent strategies / platforms. 
• Domain knowledge: Direct experience marketing cybersecurity, networking, edge compute, or adjacent cloud infrastructure products.
• AI Innovation: Experience leveraging AI tools to optimize B2B marketing workflows or campaign performance.

This position will require you to be available during core business hours.

This position is open to the following locations:

• San Francisco, CA 
• Remote within the US

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home. 

This position may require travel as required by your role or requested by your manager.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

The estimated salary range for this position is $122,280 to $172,632. 

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

All job applications must be submitted through our official careers site at www.fastly.com/about/careers. We will never request sensitive information, such as your Social Security number, bank account or credit card information during the application process. All official communication will come from an @fastly.com or @recruiting.fastly.com email address.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at candidateaccommodations@fastly.com or 501-287-4901. 

Fastly collects and processes personal data submitted by job applicants in accordance with our Privacy Policy. Please see our privacy notice for job applicants.