Senior Analyst

New Yorksenior

OtherAnalyst

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Overview

FGS Global is a leading global strategic communications and public affairs communications consultancy, helping clients navigate complex environments.

Technical Tools

OtherAnalyst

~1 min read

Analyze CRM data alongside marketing and financial metrics to identify high-value market segments, customer behaviors, and revenue opportunities
Provide data-driven recommendations on where to invest sales, marketing, and operational resources for maximum impact
Build predictive models to forecast pipeline performance, backlog, and market potential

Partner with commercial leadership to design and refine go-to-market strategies based on data insights
Analyze campaign performance, conversion patterns, and sales cycle metrics to optimize marketing and sales approaches
Identify market trends, competitive dynamics, and whitespace opportunities through integrated data analysis

Help with integrated dashboards and reports that connect CRM, marketing automation, and financial data
Establish KPIs and metrics frameworks to measure commercial effectiveness
Ensure data quality and consistency across systems to enable reliable analysis

Work closely with Sales, Marketing, Finance, and Operations teams to understand business questions and deliver relevant insights
Translate technical findings into business language for diverse stakeholder audiences
Train commercial teams on data interpretation and self-service analytics tools
Contribute to the development of data governance standards and best practices

7+ years of experience in commercial analytics, business intelligence, or related analytical roles
Proven track record analyzing CRM data (Salesforce, Microsoft Dynamics, or similar platforms)
Experience integrating and analyzing data from multiple sources (CRM, marketing automation, ERP/finance systems)
Demonstrated success translating data insights into business strategy and resource allocation decisions

Expert-level skills in data visualization platforms (Tableau, Power BI, Looker, or similar)
Strong working knowledge of CRM platforms and data structures
Experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
Comfortable working with large datasets and complex data models

Strong statistical analysis skills with ability to identify patterns, trends, and anomalies
Strategic thinking with ability to connect data insights to business outcomes
Experience building business cases and ROI models for resource allocation decisions
Proven ability to design and implement analytics frameworks from scratch

Excellent written and verbal communication skills with ability to present complex data to non-technical audiences
Experience creating executive-level presentations and strategic recommendations
Strong stakeholder management skills across multiple functions
Collaborative mindset with ability to influence without direct authority