Content Director

Define and execute Filevine's content strategy. Setting the editorial direction across blog, thought leadership, case studies, research reports, email, social, and sales enablement

Build and manage the content calendar, aligning every piece of output to campaign priorities, product launches, demand gen timelines, and key moments in the legal AI conversation

Develop and steward Filevine's editorial voice. Ensure that our content sounds authoritative, distinct, and human across every channel and format

Establish Filevine as the go-to voice in legal AI through turning product launches, customer wins, and company moments into valuable and sharable content on a variety of channels

Develop thought leadership for Filevine and our executives, positioning them as credible voices in legal technology and AI

Partner with Product Marketing, Demand Gen, and Sales to translate strategy into content that moves buyers through the funnel

Directly manage staff copywriters. Provide clear editorial direction, honest feedback, and clear growth paths

Set quality standards and build workflows that help the team produce excellent work without burning out

Build and manage a flexible network of freelance writers, subject matter contributors, and content specialists

Cultivate a team culture where craft is taken seriously, experimentation is encouraged, and deadlines are non-negotiable

Own content performance by tracking what resonates, using data to inform editorial decisions, and reporting on content's contribution to pipeline and brand awareness

Optimize content for AEO / SEO / GEO, ensuring Filevine's content earns visibility wherever legal professionals are searching

Lead content repurposing and distribution strategy. Getting more out of every asset by meeting audiences where they are

Implement and maintain editorial workflows and tooling that give visibility into the full content pipeline

Integrate AI writing and production tools thoughtfully. Use them to accelerate output without compromising voice, accuracy, or brand integrity

8+ years of experience in content marketing, copywriting, or editorial roles with a track record of producing high-quality written content at volume in B2B tech

A genuine writing background: you've worked as a copywriter or content writer and can still do the work, not just manage it

Demonstrated experience owning content strategy and an editorial calendar in a fast-moving B2B SaaS or technology environment

Proven ability to manage and develop other writers, with a direct, constructive editorial style

Strong understanding of SEO fundamentals

Working knowledge of AEO / GEO / AI-driven discovery, including structured answers, topical authority, and what it takes to earn visibility and citation in AI search

Practical fluency with AI content tools. You should know how use them in your workflow and have thought carefully about where they help and where they don't

Data-informed editorial instincts: you track what's working, use it to guide decisions, and can speak to content's impact in business terms

Strong portfolio of B2B content. Please include writing samples or a link to your work in your application

Experience in legal technology, legal services, or professional services

JD or legal background. A meaningful differentiator for someone who will be writing for and about legal professionals every day

Experience creating executive thought leadership content, including ghostwriting for senior leaders

Familiarity with social-first content strategy, particularly for LinkedIn in a B2B context