Director, Media Strategy & Planning

First Horizon is seeking a Director of Media Strategy & Activation to lead the evolution of our media function into a modern, strategic, and integrated media engine. This role will serve as the internal leader for media strategy, responsible for translating business objectives into clear, full-funnel media plans that drive both brand impact and business outcomes. The Director will partner closely with our media agency of record to co-develop media strategies, ensuring a strong point of view, clear direction, and alignment across all stakeholders.