Founding Marketing Lead

United States·San Francisco,San Franciscofull-timemid

OtherMarketing LeadFounding MarketerMarketer

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Quick Summary

Overview

Founding Content Marketer Location: San Francisco, CAType: Full-Time Work Arrangement: In-Person About Flai Flai is building an AI communications platform for car dealerships.

Key Responsibilities

Interview customers and turn their results into case studies, testimonials, blog posts, and social content Produce customer testimonial videos by coordinating interviews, videographers, editors, and agencies Write across blog posts, product…

Requirements Summary

2 to 6 years in content marketing, brand marketing, customer marketing, product marketing, or a similar B2B role Strong writing ability and a portfolio of work you personally created or directly owned Experience creating customer-backed content such…

Technical Tools

b2bcustomer-successsaas

This isn't a content role tucked inside a large org. It's a chance to build the marketing foundation of a company with insane momentum.

You'll work directly with the founders to shape Flai's voice, tell customer stories, launch products, and establish Flai as the category leader in AI for automotive. The raw material is all here: measurable ROI, customers who love the product, and a market that's just beginning to pay attention to AI.

This is the kind of role that's difficult to find twice. As Flai grows, marketing grows with it.

You'd rather build the playbook than follow one.
You get energized by a blank page and move fast without needing layers of approval.
You want your work to shape a company's trajectory, not just fill a content calendar.
You're excited by AI and want to be early to something that actually matters.

Responsibilities

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Own Flai's brand, content, and storytelling end to end.
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Turn customer results into case studies, videos, testimonials, and thought leadership.
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Write across LinkedIn, the website, email, product launches, and sales collateral.
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Develop messaging that makes complex AI technology clear and compelling.
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Collaborate with designers, freelancers, and agencies to execute ambitiously.

2 to 6 years in content, brand, product, or growth marketing at a B2B tech company.
An exceptional writer with a portfolio you own, not just contributed to.
Curious about AI, energized by new markets, and comfortable figuring things out.
High ownership, strong follow-through, bias toward shipping.

Nice to Have

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Most marketers join after the story has already been written. This isn't one of those opportunities.

You'll help define how the market understands Flai from day one with real customer proof, a product that solves a genuine problem, and the freedom to build something category-defining.

What We Offer

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Competitive salary and meaningful equity. Medical, dental, and vision. Flexible PTO. Hybrid SF office. A small, high-caliber team where your work has real impact from day one.