Fliff
Fliff3mo ago

Promotions Manager

United StatesUnited States·AustinRemoteFull timemid
OtherManager
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Quick Summary

Overview

Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leaderboard positioning,

Technical Tools
OtherManager
Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game.

We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming.

Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real-money competition. What began as a pioneering social sportsbook has evolved into a multi-vertical platform that is the fastest growing brand in sports gaming. As we continue to expand, we’re building a world-class ecosystem of sports gaming experiences that span social, sweepstakes, and real-money formats — giving every type of fan a way to play, compete, and connect.
 
The Role:
 
Fliff is seeking a Promotions Manager to own the strategy, execution, and optimization of all customer-facing promotional offers. This role will be responsible for designing and deploying promotions that drive acquisition, retention, and monetization while maintaining strong unit economics and regulatory compliance.  These promotions should be laser focus at the customer level but also lead the building of enterprise promotions and business level.
This is a highly analytical role for a promotions expert who has operated inside leading real-money or social gaming platforms and understands how to deliver the right offer, to the right customer, at the right time—at scale.
 
  • Promotions are one of the most powerful levers in gaming and wagering—but also one of the easiest ways to destroy margin if not managed correctly.
    •  
  • This role will:
  • Directly influence customer acquisition efficiency and lifetime value
  • Drive engagement and retention through intelligent, targeted offers
  • Build enterprise-wide promotions that are desired but Fliff customers and prospects that scale responsibly
  • Sit at the intersection of marketing, product, analytics, and compliance
  • The Promotions Director will be the single owner of Fliff’s promotional ecosystem.
    •  
  • Promotions Strategy & Ownership
  • Own the end-to-end promotions strategy across the customer lifecycle:
  • Acquisition offers
  • Retention and reactivation promotions
  • Loyalty and VIP programs
  • Seasonal and event-based offers
  • Enterprise-wide promotional initiatives
  • Design promotional mechanics including bonuses, credits, multipliers, free-to-play incentives, and custom offers
  • Define offer guardrails to balance growth, engagement, and profitability
    •  
  • Customer Targeting & Personalization
  • Partner with Analytics and CRM teams to:
  • Segment customers based on behavior, value, and lifecycle stage
  • Deliver personalized, behavior-driven offers
  • Suppress offers to unprofitable or incentive-abusing cohorts
  • Continuously refine targeting logic to improve efficiency and ROI
  • Run surveys post on enterprise campaigns to evaluate the quality and interest of users
    •  
  • Offer Economics & Performance
  • Own promotional cost modeling, forecasting, and performance analysis
  • Evaluate offer ROI, LTV impact, breakage, and abuse risk
  • Establish clear KPIs and success metrics for all promotions
  • Make data-driven recommendations on scaling, adjusting, or sunsetting offers
    •  
  • Execution & Cross-Functional Leadership
  • Work closely with:
  • CRM / Lifecycle Marketing on deployment (email, push, SMS, in-app)
  • Product and Engineering on promotion tooling and capabilities
  • Legal and Compliance to ensure all offers meet regulatory standards
  • Finance to align promotional spend with budget and forecasts
  • Ensure flawless execution across platforms and channels
    •  
  • Testing & Optimization
  • Design and run structured A/B and multivariate tests on:
  • Offer types
  • Value levels
  • Eligibility rules
  • Timing and frequency
  • Build a culture of disciplined experimentation and learning around promotions
  • First 30 Days
  • Audit existing promotions, tools, and performance internally and external analysis of competitors
  • Establish clear ownership, KPIs, and reporting frameworks
  • Identify quick-win optimizations and risk areas
  • Launch improved targeting or offer logic
    •  
  • Within 6 Months
  • Build a scalable, enterprise-grade promotions engine
  • Demonstrate measurable improvements in retention, engagement, and LTV and drive incremental behavior
  • Reduce promotional waste and incentive abuse
  • Become the internal authority on promotional strategy and economics
    •  
  • 6+ years of experience in promotions, CRM, or growth roles
  • Direct experience running promotions at:
  • FanDuel, DraftKings, Underdog, PrizePicks, or similar social/mobile gaming platforms
  • Deep understanding of:
  • Promotional mechanics and offer structures
  • Customer segmentation and lifecycle management
  • Promotional cost modeling and ROI analysis
  • Strong analytical background, dashboards, or analytics tools (hands-on or closely partnered).  SQL experience a plus.
  • Promotions strategy and offer design expertise
  • Strong quantitative and analytical judgment
  • Ability to balance growth and profitability
  • Excellent cross-functional collaboration skills
  • High attention to detail and operational rigor
  • Comfort operating in regulated environments
  • Promotions are highly visible and closely scrutinized by finance and compliance
  • Small changes in offer design can have outsized economic impact
  • Requires constant tradeoffs between growth velocity and unit economics
  • Must manage incentive abuse while maintaining a great customer experience
  • Competitive compensation package, including base salary, benefits, and equity.
  •  Unlimited/flexible paid time off.
  •  Medical, dental, vision, and generous parental leave.
  •  Employee-sponsored 401(k).
  • $500 work-from-home stipend + equipment.
  • Fully remote work environment.
  • Professional development opportunities.
  • High-ownership, collaborative culture.

    • Location & Eligibility

    Where is the job
    Austin, United States
    Remote within one country
    Who can apply
    US
    Listed under
    United States

    Listing Details

    Posted
    January 15, 2026
    First seen
    March 26, 2026
    Last seen
    April 28, 2026

    Posting Health

    Days active
    32
    Repost count
    0
    Trust Level
    39%
    Scored at
    April 28, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
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    Fliff
    Fliff
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    Fliff, Inc. is a free-to-play social sports gaming platform that allows users to make sports predictions and earn rewards without financial risk.

    Employees
    125
    Founded
    2018
    Domain
    getfliff.com
    Jobs
    View 55 jobs
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