Product Marketing Manager

Everything we do is for educators. We’re partnering with them to advance a bold vision for education that boosts district performance and student success. At Follett Software, we empower educators across roles with technology that streamlines processes and manages information and resources to improve their schools, increase student success, and drive the future of education. We believe that by empowering educators to amplify their impact on students’ lives, we can change the world. Our goal and mission is to drive the future of education. We are inspired by educators to deliver transformative technology. Our innovative, connected solutions simplify challenges and offer a seamless and intuitive experience.

We are looking for an experienced and strategic Product Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing go-to-market strategies, creating compelling product messaging, and driving demand for our solution suite. As a Product Marketing Manager, you will work closely with Product Management, Sales, Customer, and Marketing teams to ensure successful product launches, market positioning, and effective sales enablement. 

• Develop and Execute GTM Strategies: Define and implement go-to-market strategies for new product launches, market expansions, and product updates to drive adoption and revenue growth. 
• Product Positioning and Messaging: Craft compelling product positioning and messaging that clearly communicate the value of our products to target audiences across various channels. 
• Customer and Market Research: Conduct customer, competitor, and market research to understand industry trends, customer needs, and competitive landscapes. 
• Content Creation: Collaborate with Content Marketing to develop product-related content such as website copy, product overviews, whitepapers, webinars, case studies, and blogs. 
• Demand Generation Support: Partner with the Demand Generation team to develop and execute marketing campaigns that generate leads and support customer acquisition. 
• Sales Enablement: Create sales tools, training materials, and pitch decks to empower Sales and Customer Success teams with the knowledge to effectively position and sell products. 
• Customer Feedback and Advocacy: Work with Product Management and Customer teams to gather and analyze customer feedback to guide product development, inform go-to-market decisions, and identify opportunities for customer advocacy. 
• Performance Analysis and Feedback Loops: Collaborate with Marketing Operations and Demand Generation teams to monitor product and campaign performance metrics, analyze data, and adjust marketing tactics to optimize results and meet business objectives. 
• Other duties as assigned.

• Bachelor’s degree in Marketing, Business, Education or a related field.
•  3-5 years of experience in product marketing or a related role within a SaaS, technology or B2B company
• Strong project management skills and ability to work cross-functionally with Product, Sales, Customer Experience, and Marketing teams.  
• Excellent written and verbal communication skills, with a talent for creating clear and engaging messaging positioning complex offerings across solutions sales.
• Ability to distill complex product information into concise and compelling messaging.
• Proficiency in tools such as Jira, Figma, Pendo, Miro, Smartsheet, HubSpot, Marketo, Salesforce, and various project management tools.
• Analytical mindset with a focus on data-driven decision-making.