Director, HCP Marketing

Freenome is seeking a strategic, collaborative Director of Provider Marketing to lead engagement strategies that support the adoption and integration of our blood-based cancer screening solutions among healthcare providers. This role will serve as a key connector between Freenome’s clinical innovation and the physicians, advanced practice providers, care teams, and clinical decision-makers responsible for advancing preventive care and improving patient outcomes.
This leader will shape and execute integrated marketing and engagement strategies designed to strengthen provider relationships, support clinical adoption, and align cross-functional commercial priorities.
This role reports to the VP of Marketing and is available as a remote or hybrid/onsite position with up to 30% travel requirements.

Provider Engagement Strategy: Develop and execute marketing strategies that support provider engagement, clinical adoption, and practice growth initiatives. Create compelling narratives and programs that align Freenome’s solutions with provider priorities including preventive care, early detection, patient outcomes, workflow efficiency, increased participation in screening, and patient access. Partner with Product Marketing, Sales, Medical Affairs, Market Access, Product, and Commercial leadership to translate clinical value into compelling provider-focused narratives that resonate with physicians, care teams, and practice leadership.

Go-to-Market Collaboration: Operate as a highly collaborative leader across Commercial, Medical Affairs, Market Access, and Product teams to align priorities and support organizational goals tied to provider adoption and customer success. Support go-to-market planning and execution for new products, indications, and market expansion initiatives. Ensure consistent messaging and coordinated provider engagement across customer touchpoints.

Provider & Clinical Stakeholder Communications: Develop high-impact presentations, provider-facing materials, and engagement tools tailored to physicians, advanced practice providers, care teams, and practice administrators. Translate complex clinical and operational concepts into clear, concise, and relevant value propositions that support clinical decision-making and patient care conversations.

Field & Account Enablement: Serve as a strategic marketing partner to the Clinical Sales team by developing customized content, engagement strategies, and account-based initiatives that support provider education, relationship development, and long-term customer success.

Brand & Market Positioning: Help shape Freenome’s market positioning within the evolving cancer screening and diagnostics landscape. Ensure a consistent, credible, and differentiated brand presence across provider-facing channels and clinical engagement opportunities.

Market & Customer Insights: Gather and synthesize insights from providers, customers, industry trends, competitive activity, and market dynamics to inform messaging, engagement strategies, and cross-functional decision-making.

Agency & Program Management: Manage external agency and vendor relationships to support the development of high-quality campaigns, educational materials, and strategic initiatives while maintaining budget discipline and operational efficiency.

• Bachelor’s degree in business, life sciences, healthcare administration, marketing, or a related field
• 10+ years of experience in healthcare, diagnostics, biotech, medical device, or provider-focused marketing roles
• Experience developing strategies and messaging for healthcare providers, physician organizations, or clinical audiences
• Strong ability to translate complex clinical and operational concepts into concise, compelling communications for provider and clinical audiences
• Demonstrated success working cross-functionally with commercial, medical, and field teams in a highly matrixed environment
• Strong strategic thinking, communication, and stakeholder engagement skills
• Data-driven mindset with experience using market insights and performance metrics to guide decision-making and optimize engagement strategies

• Experience supporting commercialization efforts in diagnostics, oncology, preventive health, or population health
• Familiarity with provider decision-making processes, clinical workflows, preventive care initiatives, and healthcare operations
• Experience with account-based engagement strategies and provider/customer marketing
• MBA, MPH, or advanced degree in life sciences or healthcare-related field preferred