Paid Media Specialist

WHO WE ARE

Gemini Agency has been in business since 1992. We were here before Google existed, which means we know a thing or two about adapting, evolving, and staying ahead of what comes next. Change is not new to us. We have built a career on it. Under the leadership of Stephanie Tollefson, we have built one of the Twin Cities' most energized agency teams. Today the momentum is as strong as it has ever been. We are growing fast and the work is changing even faster. Our clients trust us to think sharp, move with urgency, and deliver results that actually matter.

We have no red tape and no bureaucracy. When we need something, we go get it. Every person on this team has a voice from day one and the best ideas win regardless of where they come from.

THE ROLE

We are looking for a Paid Search Specialist who lives in Google Ads data and thrives on it. You spot trends before the algorithm catches up, you dig into underperformance until you find the real answer, and you stay current on paid search because it genuinely excites you.

Just as important: you understand how AI and automation tools can elevate a paid search program. You are not waiting for someone to hand you a workflow. You are already thinking about how to build smarter systems, reduce manual drag, and create efficiencies that let great strategy scale.

You will report to the Director of Paid Media and collaborate closely with paid and organic specialists, account managers, and project managers. Home service experience is a real leg up. We work in that space and it rewards people who understand it.

WHAT YOU'LL DO

• Own strategy and execution across multiple Google Ads accounts including paid search, display, YouTube, and paid social
• Use AI and automation tools to build smarter workflows and drive program efficiency
• Monitor performance daily, identifying opportunities to optimize campaigns against client business goals
• Manage budgets, evolve keyword strategies, and test bid approaches with a clear data-driven rationale
• Deploy pixels and configure custom goals using Google Tag Manager and Google Analytics with precision
• Prepare and present campaign results using compelling data storytelling that communicates impact clearly
• Stay ahead of platform changes, AI developments, and paid search trends and bring insights back to the team
• Collaborate closely on a team that is growing quickly and moving with purpose

WHAT WE'RE LOOKING FOR

• 2 to 3 years of hands-on paid search experience, Google Ads in particular (agency background preferred)
• Demonstrated ability to use AI tools and automation to elevate paid search programs
• Strong working knowledge of Google Tag Manager, Google Analytics, and web analytics tools
• Google Ads and Google Analytics certifications are a plus
• Strong analytical instincts and a clear sense of what metrics matter and why
• A genuine problem solver who digs deeper instead of accepting the surface answer
• Curious, self-driven, and always researching what is coming next in paid search
• Comfortable managing multiple accounts with focus and attention to detail
• Based in the Twin Cities or ready to be. This role is in person.
• Home services industry experience is a big plus

WHAT YOU GET

A robust benefits package built for people who do great work and deserve to be taken care of.

• Health, dental and life insurance for you and your family
• 401k with agency match
• Summer Fridays
• Holiday shutdown from December 24 through January 1 so everyone can fully unplug
• PTO
• Flexible work from home based on what you need to do your best work each week
• Advanced training and professional development
• Year-end bonus tied to agency success. When the team wins, you win.
• Pet-friendly office
• Free fitness center access

READY TO JOIN US?

The future of this agency has a seat with your name on it. We are moving fast and we want people who want to move with us. If you get genuinely fired up about smarter campaigns, better automation, and being part of a team where your work actually shapes where things go next, we want to hear from you.