Commerce Media Specialist

For you:      

• Discounted private health insurance   

• Financial coaching   

• Counselling sessions   

• Flu vaccinations   

• Skin checks   

• Professional development programs  

• Global career opportunities 

The Commerce Media Specialist is responsible for driving PepsiCo's sponsored search performance across key strategic customers including Woolworths, Coles, Amazon, Doordash, Uber & Milkrun. This role combines strategic consultation with operational excellence to optimise media investment, improve digital shelf visibility, and accelerate Ecommerce growth. 

The role is accountable for maximising effectiveness through best-in-class campaign management, budget optimisation, performance analytics, and retailer collaboration. Working closely with Marketing, Shopper Marketing, Media, Category and Customer teams. The Commerce Media Specialist ensures media investments deliver measurable improvements in Return on Ad Spend (ROAS), Share of Search, Share of Shelf, Conversion Rate Optimisation, and incremental sales growth.

• Develop and execute search strategies across Woolworths, Coles, Amazon, Uber, Doordash & Milkrun. 

• Align media plans with customer, category and commercial priorities. 

• Drive product discoverability and digital shelf visibility through paid and organic search. 

• Manage and optimise sponsored search campaigns across retailer platforms. 

• Drive improvements in CTR, Conversion Rate, Share of Search and Share of Shelf. 

• Implement testing and optimisation frameworks to maximise performance. 

• Own media budgets, forecasting and investment allocation. 

• Ensure efficient deployment of spend to maximise commercial returns. 

• Provide investment recommendations to support growth objectives. 

• Analyse campaign and digital shelf performance to generate actionable insights. 

• Develop reports, dashboards and performance benchmarks. 

• Translate data into clear business recommendations for stakeholders. 

• Support search and digital shelf optimisation initiatives. 

• Monitor search trends, competitor activity and category dynamics. 

• Collaborate cross-functionally to improve search visibility and product performance. 

• Manage, coach and develop one direct report based in a different geographic location, providing clear direction, ongoing performance feedback and capability development. 

• Enable effective remote ways of working, with clear prioritisation, accountability and alignment to Ecommerce and Commerce Media objectives. 

• Partner with Customer, Marketing, Shopper Marketing, Media and Category teams. 

• Build strong retailer partnerships and influence stakeholders through data-driven recommendations. 

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  • 3-5+ years' experience in Paid search, Ecommerce, Performance Marketing in FMCG.  

  • Experience managing sponsored search campaigns across search & retail media platforms (Citrus Ads, Criteo, Amazon Ads) & working with Coles & Woolworths. 

  • Strong understanding of Digital Shelf, search optimisation, shopper behaviour & retail media. 

  • Proven ability to drive campaign performance, manage budgets and deliver commercial outcomes. 

  • Strong analytical, reporting and stakeholder management capabilities. 

  • Experience managing, coaching and developing a direct report is a plus.