Growth Marketing Manager - Connected Travel

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

The Growth Marketing Manager leads marketing strategy and execution to drive awareness, acquisition, activation, and usage of GCash products, with a strong focus on measurable growth outcomes, funnel optimization, and ROI.

In GCash’s international payments context, the role translates product capabilities into clear customer messaging, works closely with Product and Partnerships, and manages campaigns across digital, in-app, and partner channels.

• Understand the entire business end-to-end, focusing on KPIs and which levers affect the overall business target including product take up across different channels, merchant performance, and repayment performance.
• Understand the users’ pain points, delight points, and turn them into actionable steps based on feedback and data available.
• Deep analysis of business and user metrics across different report formats, in response to proposed initiatives and experimentation.
• Organization and presentation of data driven analyses, initiatives, and post mortems.
• Lead the exchange of ideas through close collaboration between cross-functional teams (marketing, data science, UX, business intelligence, etc.)
• Prioritize, optimize, plan, execute and oversee end-to-end process of growth initiatives for the traveller segment
• Coordinates with internal and external partners (commercial, enterprise, merchant partners, etc.) for campaigns enablement, promo partnerships, and merchant discount rates.
• Drive traffic to websites, landing pages, social media, and ultimately app conversions

• Self-starter, willing to learn fast, and with obsession about the customer. Entrepreneurial mindset and passion for financial inclusion.
• Excellent communication skills both verbally and in writing for data visualization and storytelling.
• Data driven with clear understanding of data, analytics, business metrics, user metrics, and statistics. Understanding the importance of accuracy, credibility, and consistency.
• Strong interpersonal skills
• Strong business acumen is a plus.
• Experience in multi-segment or platform-based businesses is a plus (e.g., fintech, travel, marketplaces)