Senior Product Marketing Manager, Upmarket

GlossGenius is the AI-powered system behind the world's most meaningful appointments, helping 120,000+ service businesses earn more revenue and free up time for the work they love. Our agentic workforce gets more clients in the door, grows profit per appointment, and keeps clients coming back — doing the jobs owners never had time for and couldn't justify hiring to fill. Businesses on GlossGenius process billions in annual payment volume, and see 65% more revenue using GlossGenius Payments by growing ticket size, rebooking clients at checkout, and saving on processing fees.

GlossGenius is expanding into larger, multi-location service businesses and the go-to-market strategy for this segment is still being built. As Senior Product Marketing Manager for Upmarket, you'll own that build, from customer discovery and ICP definition through positioning, launch, and ongoing iteration. You'll be the connective tissue across Marketing, Creative, Product, Sales, Growth, and Strat Ops, and the internal voice of the upmarket customer on everything from roadmap decisions to sales collateral.

This isn't a role where the playbook exists and you execute it. The segment is emerging, the motion is evolving, and the person who succeeds here will have written the approach from scratch.

You will report to the Senior Director of Product Marketing. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.

• →Own the go-to-market strategy for the upmarket segment from positioning through launch and ongoing iteration, ensuring messaging resonates with larger service businesses and clearly differentiates GlossGenius from competitors
• →Design AI-powered workflows for customer research, competitive analysis, and content production that compress the cycle between insight and execution across the upmarket GTM motion
• →Build and evolve a funnel with Sales, Product, and Growth that blends PLG motions with direct sales, defining where each works best 
• →Lead market research and competitive analysis to surface upmarket-specific pain points, buying behaviors, and emerging trends
• →Equip marketing with channel assets that acquire this segment and arm sales with collateral, case studies, and competitive positioning that closes deals
• →Define success metrics and ICP in partnership with Strategy and Operations, tracking pipeline, conversion, ACV, and retention
• →Influence product roadmap decisions based on customer insights, market demands, and competitive gaps, serving as the voice of the upmarket customer inside the company

• 4+ years of product marketing experience, with proven end-to-end experience taking a company into a larger customer segment and building the GTM motion from scratch
• You have built AI-powered workflows for research, competitive analysis, or content production that changed how a PMM function operates, not just made individual tasks faster
• Comfortable operating in ambiguity, with a track record of defining the approach when no playbook exists
• Deep understanding of sales enablement and competitive positioning, with demonstrated ability to move win rates through collateral, training, and messaging that actually lands with sales reps
• Data-driven approach to decision-making, making calls based on what the funnel and customers are signaling rather than intuition alone
• Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling messaging for multiple audiences