Growth Marketing Analyst

GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking. 

GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions.

We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States.

At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help! 

And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply!

You’ll sit in our Data & Business Systems group and will work with technical and non-technical people across the whole company. You’ll collaborate closely with our team of talented Analysts, Data Scientists, ML/AI Engineers and System Admins, designing and delivering first-class analytics to the business.

We’re a large team with an extensive remit and expect every member to work with initiative and be driven, holding each other accountable and to a high standard. Joining our team, you’ll work in a team that strives to be the best they can be. You’ll work on complex projects across GC’s data & business systems stack. 

You will enjoy being an analyst at GoCardless if:

• You’re looking to champion a great data culture within GC and in the wider data community. 
• You enjoy collaborating and learning from people from various backgrounds and experiences. 
• You want to feel proud of the work you’re doing and its impact on real customers.

Our technologies: We endeavour to build simple, reliable systems and we believe in using the best technologies for each task. Technologies we use across GoCardless include: Looker, Python, Looker, Google Cloud Platform, dbt, Airflow, Vertrex and Jupyter amongst others.

You’re not expected to have expertise in all these technologies. Members of our team have picked up the tools once they’ve started working with the team. 

At GoCardless we use marketing throughout the customer lifecycle to acquire new customers and drive revenue growth through our existing merchant base. As part of this role, you will be working closely across all marketing teams - paid, organic, lifecycle - to understand how their marketing efforts are helping to grow our merchant base and accelerate revenue. Your insights will be turned into actions as your expertise helps drive the future of GoCardless.

• Collaborate with Growth Marketing measuring how our Paid and Organic marketing strategies drive acquisition, engagement and revenue growth
• Partner with marketing stakeholders to define and monitor marketing KPIs and identify trends, risks and opportunities in customer and campaign data to inform strategy aligned with business objectives
• Assist marketing teams in A/B test design and execution and analysing results using statistical methods
• Ensure data quality, accuracy and consistency across all marketing sources
• Build data products that help to monitor the health of campaigns, continuously innovating on the practices and the tools we rely on to deliver the right insights at the right decision points (A/B Testing, Analysis (SQL), Visualisation (Looker, Domo), Tracking (Google Analytics), Automation (Python), AI (Gemini)).

Essentials:

• You have a background working in (performance) marketing analytics or a marketer looking for a more data focused role. 
• You have knowledge of common marketing measurement metrics, tools & methodology.
• You are a self-starter, focused on results, with a demonstrated background in using analytics to drive the understanding, growth, and success of marketing campaigns
• You have experience with data visualisation tools and communicating findings from complex data sets in an accessible way
• You are proficient in basic SQL

Nice to have:

• A basic knowledge of Python/R is advantageous but not essential
• You have experience leveraging AI capabilities to enhance data analysis, automate tasks, and improve decision-making processes

We don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.

We’re committed to reducing our environmental impact and leaving a sustainable world for future generations. As co-founders of the Tech Zero coalition, we’re working towards a climate-positive future. Check out our sustainability action plan here.