User Acquisition Manager (B2C) 1 year FTC
Quick Summary
A call with your hiring manager — the person you'll work with day to day. You'll discuss how the role operates, how they'll support your development,
Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records. By submitting your application,
At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience.
About the Role
~1 min read- Plan, launch, and optimize paid campaigns across Google Ads, Apple Ads, Meta Ads, and other platforms — driving efficient user growth across global markets
- Own market-level unit economics reporting — tracking 1Y ROAS, payback period, and LTV/CAC — and translate insights into concrete optimization decisions
- Manage our MMP setup (Appsflyer or equivalent) and partner with Data Science on attribution models, including SKAdNetwork and multi-touch attribution
- Design and run incrementality measurement via geo holdout tests with Data Science
- Manage budgets within defined guardrails, reallocating capital across markets based on performance thresholds and pausing investment where markets fall below hurdle rates
- Drive a structured experimentation pipeline across ad platforms, from hypothesis through to verdict and next action
- 4+ years of hands-on experience in user acquisition, with proven success scaling paid programs across global markets
- Hands-on expertise in Google Ads, Apple Ads, Meta Ads and other platforms (eg. TikTok, Snapchat)
- SaaS or app-based experience is a plus but not required
- Strong analytical skills, including experience working with attribution models, MMP platforms (Appsflyer preferred), and incrementality measurement
- Experience operating within a capital allocation framework — understanding market-level unit economics, not just campaign-level KPIs
- Excellent communication skills, with the ability to translate data into decisions for cross-functional stakeholders
- An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
- Role-specific interview to discuss your skillset further in detail and to complete a live assessment
- Hiring Manager interview: A call with your hiring manager — the person you'll work with day to day. You'll discuss how the role operates, how they'll support your development, and what success looks like during this engagement.
- Panel interview – A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
- Customized Growth & Wellness Budgets: We provide dedicated stipends for the things that keep you at your best, including noise-canceling headphones for deep focus, professional training, personal development, and health and wellness activities.
- Global Connectivity: While we embrace flexible work, we love seeing each other. We provide sponsored visits to our beautiful office locations to foster face-to-face collaboration.
- Company-Wide Offsites: Once a year, we gather the entire global team in person to celebrate our wins, align on our vision, and build lasting connections.
- Comprehensive Health Coverage: Your well-being is our priority. We offer premium medical insurance for you and your dependents to ensure peace of mind for your whole family.
Goodnotes is committed to fostering a diverse, inclusive, and equitable workplace. We welcome applications from individuals of all backgrounds, identities, and experiences, making all employment decisions based strictly on merit, qualifications, and business needs.
In compliance with the EU Pay Transparency Directive, details regarding the salary range for this position will be provided to you via email prior to your initial interview with our recruitment team.
Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records.
Location & Eligibility
Listing Details
- Posted
- June 11, 2026
- First seen
- June 11, 2026
- Last seen
- June 13, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 60%
- Scored at
- June 11, 2026
Signal breakdown

Goodnotes is a leading note-taking app that transforms the way users interact with handwritten notes, acclaimed by millions for its versatility and innovative features.
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